A Behind The Scenes Look Into The Relaunch Of Become A Blogger Premium

August 14, 2012

If you don't know by now, we've just reopened Become A Blogger premium. Now, I'm probably going to be sharing much more in this post than I should (especially this early in the game), but hey – I strongly believe that the more we share, the more others are able to learn from our experiences (the good and the bad). So with that said, lets get into it.

Please Note: The deadline to join is this Friday at 8PM EST. If you'd like to join, the clock is ticking!

Click Here To Sign Up

We're currently going through the relaunch process, and it has been a very fun ride.

Here's the psychology behind it . . .

If you add value for others, value will come back to you. If you show people that it is possible, they will believe and some of them will take action. In today's economy, when it comes to information marketing, that can be accomplished by:

  • Providing a lot of value up front in a way that they can take action and see results.
  • Demonstrating that other people (besides yourself) have accomplished big things using the system you teach.
  • Showing Social Proof
  • The list goes on . . .

So that's exactly what we set out to accomplish, and we decided to do it by releasing a series of 4 videos. So what did we do in those 4 Videos? I'm glad you asked.

(To see the videos, you have to be opted in, click here to go directly there, and then you can go to each video by clicking in the navigation menu at the top)

Video 1: The 3 Deadly Mistakes New Bloggers Make

In this video, I wanted to set the foundation by talking about these mistakes and how to avoid them. The truth is that MOST people who start blogs never build anything significant. By setting the foundation by exposing these mistakes, I believe that we can help bloggers start off on the right foot.

I then outline the system for building a successful blogging business.

Video 2: Case Study – How Mitch Built A 7 Figure Blog Empire

This video was all inspiration. I just love me some Mitch. He started with me when I was going through Yaro and Gideon's training back when Become A Blogger was brand new.

Mitch was special. He was all over the place asking a ton of questions. He didn't know much about technology and encountered a lot of problems in the beginning. Fast forward a few years – Mitch now has a massive business, with 27ish writers on staff, and his business is making a ton of money.

It's proof that the system works, and we provided this interview to show that.

Video 3: A Step By Step Guide To Building A Blogging Business

This is where I fill in all the details. I basically walk you Step By Step through the process of how I went about building my Biology blog. First, I talk about the kind of research I did before starting it, then about the process of getting it started fast, adding content, driving traffic and ultimately turning it into a business that makes money.

I've said before that when I started my Biology Blog, I KNEW it would be successful. The reason I can say that confidently is because I took the steps that were necessary to ensure the success of my blog, and that's what I share in this video.

Video 4: How To Get More Help

This is where I reveal what Become A Blogger is all about. I actually take you behind the scenes of become a blogger premium, giving a walkthrough of the program and showing all the modules and the details about what we cover in become a blogger.

That way, people know EXACTLY what they are signing up for, how much support they get, and what kind of community we have going at Become A Blogger.

It's also where I give the sales pitch for the premium program. There's one thing I wanted to do different with this launch than many of the other launches that you see. I didn't want it to be all about hype. As a matter of fact, I'm tired of all the hype that I've been seeing in the industry lately. It just doesn't sit well with me. So, I wanted to make this launch process as practical as can be.

No fake flashy cars, mansions, and all that jazz. Just quality information, inspiration, and actionable step-by-step content to help people accomplish their blogging goals.

Why a Time Sensitive Launch?

When we launched Become A Blogger premium back in March, we did a test launch that went VERY well. This was an internal launch where we ONLY told our subscribers about it. That was a time sensitive launch because we wanted to test our system, make sure everything was working well and that members were resonating with the content.

That went over very well and we've had a bunch of people go through and start their blogs, and are well on their way. This time, we wanted to test a different aspect of it – bringing on affiliates. We upgraded our system, invited affiliates to promote and need to check to make sure everything's working well on that end. So far it's looking good, but it's always good to pause and evaluate.

That's exactly what we're gonna be doing after the doors close on Friday at 8PM EST – taking stock of how things went, if the system is working well, and make plans for how to proceed.


So, there you have it – an insiders perspective. I've learnt A LOT during this process, and will be sharing more of what I've learnt with you over time, so stay tuned. In the mean time, if you are interested in taking your blogging efforts to the next level, and haven't done so already, you should definitely check out Become A Blogger Premium, but you have to do it before this Friday at 8PM EST 😉

Click Here To Join Become A Blogger Premium

Also, leave me a comment below and let me know what you think about the launch process we're using, or what else you'd like to know about it.

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  • Olga says:


    Just finished participating in your Spreecast session.

    You are totally incredible! What a talent, Leslie, you have! So much value, such great personality, such talent, totally amazing! THANK YOU, THANK YOU, THANK YOU for all the value you provide to us!

    The Spreecast mode was really great, too!

    • Well thank you very much Olga,

      So glad to hear that you enjoyed the Spreecast. It was so much fun, and It’s great that you got so much value to from it.


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