New Case Study – From 0 to 1000 Daily views in 3 months!

July 2, 2012

I'm going to make a very bold statement . . . Are you ready for it?

I hope it doesn't sound Cocky. Ok, here goes . . .

Over the last 4 years of blogging (wow, it has been 4 years), I've come to understand blogging so well that I'm confident that if I start a blog, it WILL be successful!

Seriously. When I started my biology blog, I KNEW FOR A FACT that there was no way for it to fail.


Because I had done my research, I had my unique angle, and I understand what it takes to make a blog a success.

That being said, when someone asks me about blogging, one of the things I say is that there is no guarantee of success. How does that make sense?

Simple – Based on what I've seen over the last 4 years in trying to help others start successful blogs, I realize that for every 100 people that come to me for help, only a handful of them EVER take ENOUGH ACTION to make it happen.

One of the things I've been trying to think through is how to motivate people (even more) to take the right kind of action, because I know what it can do for them.

Then I met a special someone (no, it's not what you think. Just keep reading and stop jumping to conclusions. Jeez ๐Ÿ˜‰ )

My New Project

Cassandre BeccaiAllow me to introduce you to Cassandre Beccai. However, let me give you a little bit of the backstory . . .

I'd been browsing around Facebook and I found out that a friend of mine had a website where she sold natural hair products that she created herself.

I decided to do a little investigating, and what I saw completely amazed me.

She had a significant local following (in my small little town), people were passionate about what she was doing. Part of the reason why they were so excited was because her hair was amazing, and it was the result of the products she made herself.

Then . . . I checked out her website even further and saw that although she had no “official Blog Training“, she was doing a lot of the things I was teaching people to do, and she was doing it NATURALLY (get it? If you didn't get the cheesy joke, read this section over again).

  • She had an eBook and was giving it away for free in exchange for people opting in to her list.
  • She was writing content regularly and posting it to her website
  • She was active in online communities where people were passionate about her niche (Natural Hair)
  • She was letting her personality shine through what she was doing, without even thinking about it.
  • SHE WAS WORKING HARD! Let me say that again. SHE WAS WORKING HARD!

This just completely blew me away, so much so that I decided to help her out.

So, we had a meeting in the library at the school where I worked, and I was amazed at her enthusiasm and how she had done all those things simply because she saw other successful people doing them, and figured that if she followed successful people, she would be successful.

It's like something I like to say – “If you follow success, success will follow you”. Wow, that sounded pretty good. You can quote me on that one ๐Ÿ˜‰

But there was some problems:

  • She was on some weird website builder platform that was terrible for site functionality and SEO.
  • Although she was doing a lot of work, there were MANY things that could be done better to accelerate her success.

Eventually, I decided that I had to take her on as a Serious student. I've tried to stay away from any intense one-on-one mentoring like this in the past, but this time it seemed like a very worthwhile project.


Because her vision was about more than just natural hair. It was about being the best you that God created you to be. When I heard that, I couldn't hold back my enthusiasm.

The Agreement

After discussing it for a while, we came up with an agreement:

  • I'm going to mentor her very closely. We would meet every two weeks to see where she is and discuss the next steps.
  • She would have access to my offline resources (video studio, equipment, etc). This was relatively easy because she lives here.
  • She would have access to my online resources (my assistant for transcription, project management system, and courses).
  • She would be the one doing all the content generation at a minimum of 3 videos weekly (Youtube is the platform of choice)
  • She would be the one actively working on building the online community.
  • Of course, there's a financial part to the arrangement, but those details aren't important ๐Ÿ˜‰

So the overall idea was simple – she takes care of all the important stuff and I make sure the technology doesn't get in her way, in addition to helping her with strategic planning. This won't add TOO MUCH to my plate because I have systems in place to deal with a lot of the stuff already.

Oh, there's one more thing. I had to make it beneficial to YOU.

I would use this project as an ongoing case study for you, so that you can see the things we do from DAY 1 to build an awesome blog, and online business in another niche that has NOTHING to do online.

A lot of people start multiple projects online with the hopes that one becomes successful. If one does become successful, they share it with their audience and say – Hey, look at what I can do.

There's absolutely nothing wrong with doing that, but I want you to be there from the very beginning.

The Action Taking

Last week, we got together in my home studio and recorded 6 VIDEOS within the span of 3 HOURS. Yes, that's enough content for 2 WEEKS done in 3 hours. It's all about batch processing.

What amazed me was that we were able to do ALL the videos with NO double takes. I've never seen anything like that. She's a natural!

Then, we set up her blog on WordPress (of course), installed the Delicious Magazine Theme from Woothemes, and I must say – I think it looks pretty Awesome.

Yesterday, we took time to set it up, make it look “cute” (her word), and added some of the content that she wrote in the past to fill out the blog a little bit.

For photos, we're using Canstockphoto (as I have a subscription there).

The plan for launch day was simple:

  • Post the video to the blog at 8am (transcript included – for SEO of course).
  • Share it on the Social networks.
  • She was to contact other people in her niche and let them know about it.
  • Sit back, relax, and enjoy the ride

You see, I knew (from doing some preliminary research) that this is a hot topic for many women all around the world and that based on her experience, she could help so many people accomplish their goals, and I was excited about being able to help her do that, and build a massive business.

Our Goal

Yes, we're setting goals, and this one is going to be quite a lofty one – 1000 Daily views. Why 1000? Because I like the sound of it. It poses a challenge, and it gives us something concrete to work towards.

Will we meet our goal? I think so, but if we don't, we'll definitely share it with you.

There are also some other goals that we're setting, but those will unfold as time goes on. The main goal right now has to do with building an audience, because once you have an audience, and a solid plan (which we do), you can make money.

The Traffic Generation Strategy

I love keeping things simple, so our traffic generation strategy reflects that. Here it is:

  • Post videos regularly to Youtube. Make sure they are optimized for driving traffic back to her blog.
  • Networking with others in her niche. This can be other bloggers, communities, etc.
  • Sharing content on Facebook
That's pretty much it. Do this over and over and over and . . . you get the point!

What YOU can expect

As I mentioned, one of the requirements for this project was for me to be able to share it with you, and for you to see a successful blog in the making.

Why? So that you can apply the same principles to your blog and be successful. Not only that, I want you to be inspired to see how well a blog can do in another niche not related to online business.

So, stay tuned as we chart the successes, failures, and cool experiences. I will probably get her on a podcast to share how things are going.

In the mean time, go ahead and check out Cassandre Beccai. When you do, let her know that you found out about it from Leslie at Become A Blogger.

Question for today: What are some cool things you've done to help launch your blog?

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  • Holly says:

    What a great, and AMBITIOUS, task you have in front of you! I really can’t wait to hear about all the details, trials, and successes along the way. Especially because I am, for the most part (just barely started posting videos), following all the steps you’ve listed in the strategy section, and STILL haven’t been able to keep a steady stream of followers over 120 or so a day (and not many of them are returning followers).
    I’m about to go check this awesome blog that we’re talking about – so you can count me as 1 of the 1000.

    Oh, quick question – when you say 1000 followers, do you mean 1000 people who have subscribed and have made it on to your list? or is that going by your daily stats in google analytics? Thanks Leslie! As always, you’re awesome!

    • Great to have you following along Holly. 120 a day is not bad at all. That’s a great start.

      By 1,000 I’m talking about 1,000 video views. We will track that on Youtube based on the youtube stats. It’s definitely possible.

      Stay tuned ๐Ÿ™‚

  • Lily says:

    This is very exciting and I wish you both the best with surpassing your goals. I’m going live with my blog next week so I really look forward to checking in with your progress and implementing as well.

  • This is FANTASTIC! It’s sure to keep me both motivated and inspired ๐Ÿ™‚ but I have to admit… I TOTALLY wish I were in her shoes!!! Guaranteed succees ๐Ÿ™‚ I can see it now!!!

  • Wow, I’m quite interested in the development of this experiment of yours!! I have a six-month old video-blog on learning techniques, built according to Gideon’s course (killer youtube strategies), but I’ve been stuck at 300-400 youtube views for quite a while, although I published 100+ vรญdeos during this time. I’m willing to follow you steps towards 1000 views a day!!! ๐Ÿ™‚
    Of course, in English you have a good advantage over me in terms of the overall audience, although there is way less competition in Portuguese in terms of good quality content.

    • To a certain extent, doing it in a different language can actually give you an advantage because there is usually less competition. Of course, it has to be about a topic that people are searching for, but you get the point.

      Glad to have you following along with this journey, because we’re going to be sharing a whole lot about it, so stay tuned!

  • Olga says:

    Leslie, what a TERRIFIC project!!!

    It would be great and most helpful if you guys could post regular updates on what steps and actions she is taking, and also on the traffic and other relevant metrics as they progress over time.

  • Owen says:

    Great stuff, Leslie. I will have to pay attention. I’m looking for a new theme and this theme looks great.

    • I absolutely love Woothemes. They do a really nice job of giving their themes a premium look, with great features. Wow, that sounded like a commercial, lol.

      Anyways, definitely pay attention to what’s coming. I think you’ll enjoy it.

  • John Skinner says:

    Ok, Now This Sounds Awesome Leslie, I Too Am Very Interested In The Follow Up, on This Journey, This Is My Niche:-)

  • inkandstoo says:

    I have 4 blogs.One I do with my wife.I ‘m doing this to see which one will work and apply the techniques to the other 3.I’ll be following this for that purpose..Thanks.

  • hanshub says:

    Hi Leslie,

    Great idea. We all learn something from this. When your project is finished or is nearing it’s final stage I’d like to see Cassandre’s blog what you have accomplished. I know it’s not only the outlook, it’s also the inside thinking.
    Keep in touch,

    • I don’t think it will EVER be finished or nearing its final stage. I see it as an ongoing journey that will continue expanding. I’m excited about the possibilities, and will definitely be sharing the journey with you guys.

  • KarenKw says:

    That’s great news. I will use that as a template. I just need to get it started. What is stopping me? I would say fear that i do not know enough to do it. How do i get beyond this paralysing fear? I have a lot of resources, i just need to get it out there.

    • The ONLY way to get beyond fear is to start taking action. You don’t need to know everything now. You will learn as you go. The more you take action, the better you become. The more you put it off, the more fear builds up.

      Wishing you all the best!

  • A really inspiring story, Leslie. It’s brought to my mind that biblical passage: “when two or more people agree, there’s nothing impossible”

  • Hey Leslie! Very excited to see how things go on this one.

    Regarding your comment about building a community. What are your feelings on forums within a blog? I’ve heard some people say you shouldn’t really incorporate one into your blog until you have a certain number of active followers.

    Also, can you tell me what type of platform you recommend? The three options that I’ve seen are relatively simple wordpress plugins, Ning (monthly fee), and vbulletin (“investment” upfront, but no monthly fee).

    Thanks in advance!


    • That’s a good question Matt,

      Forums can be GREAT for building a community around a blog. However, if it’s a ghost town, that turns people off. I’ve debated setting up multiple forums at multiple times for just about all my blogs, and have gone back and forth. I know how hard it can be to get a forum going, but if you can get it going well, it’s AWESOME!

      In terms of what platform I recommend – VBulletin is great, Simple Machines is good (and free), and the wordpress plugin forums are easy. So it all depends on what you’re looking for. Here’s a good resource for WordPress Plugins. I like them because they integrate well into your current theme.

  • Nan says:

    Hi Leslie! I am always so inspired by you! I love that, thank you. I have been just along for the ride for a time now and I really want to start up my own blog and/or website but I’m unsure where to start. I have a few specific ideas. I’ve been doing research by hanging out on forums and reading other blogs. Should I get going on a blog and then a website or do both at the same time all as one with one domain name?

    Thank you!

    • Hi Nan, I have great news for you – A blog is a website. You don’t have to have two. You can do it all as one. My recommendation is simple – just get started. You will learn as you progress and refine as you go. What I’m blogging about today is NOT what I started blogging about, but if I had never started, I would’ve never learned the things I’ve learnt.

      So just do it (like Nike)


  • trandanos says:

    It is a nice looking website she has, it’s given me some good ideas to improve upon mine. I’ll be interested to follow her progress and see how she does.


  • Lucy Bieri says:

    I can only say WoW. Thanks for sharing..

  • Such a great story thanks for sharing

  • Marina G says:

    wow, this is great. I personally love case study. This post will pump with energy to all the community. Tacking action is so important.

  • gmoore says:

    Thanks for sharing.ย  Her blog and her beautiful natural hair inspired me and from there I searched further and was surprised to find that there’s an entire afro-kinky hair movement…I am blown away.

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