043 How to use Enchantment your Audience – Interview with Guy Kawasaki

October 20, 2011

Who: Guy Kawasaki
Website: www.guykawasaki.com
Book: Enchantment: The Art of Changing Hearts, Minds, and Actions

Listen to This Episode

In fact, if you never encounter resistance, you need to re-evaluate what it is you're doing.If you are trying to do something BIG, you WILL encounter resistance.

Guy-KawasakiI've been encouraging you to do big things online.

Because of this, I thought it would be fitting to get Guy Kawasaki on the line to talk about how to use Enchantment to overcome resistance.

Who is Guy Kawasaki? He's co-founder of Alltop.com, founding partner at Garage Technology Ventures, former “chief-evangelist” of Apple, and author of not 1, but 10 BOOKS.

He has accomplished a lot, both online and off.

In this interview, Guy talks about much more than enchantment. Here are some of the points we covered:

  • Specific things about his childhood that contributed to his success.
  • How he was enchanted by the Macintosh and how Apple uses enchantment
  • How he used enchantment to win over developers to the Macintosh way of doing things
  • Why we need to enchant people and how to do so
  • The difference between Push and Pull technology and why we need to use both
  • How to use Twitter effectively to market your business
  • How to use Facebook effectively to market your business

According to Guy, the key to enchantment is likeability, trustworthiness, and Quality. Applying those 3 elements to your online (or offline) business can transform your business in a dynamic way.

There was a lot covered in the 34 minutes of this interview, so listen in, and enjoy!

If you need to enchant people, you're doing something meaningful. If you're doing something meaningful, you need enchantment – Guy Kawasaki

Resources for this Interview

Most Influential Book

Starting with this interview, I'm asking all my guest for 1 book recommendation. When asked about the book that has been most instrumental in bringing him to where he is today, guy said “If You Want to Write: A Book about Art, Independence and Spirit” by Brenda Ueland.

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  • Andrea says:

    Leslie, it`s so amazing. You two speak also about ongoing learning. And yeah, that is so true! What Guy and you are telling us about – becoming an authority, using the internet as you two/ we do, being enchanting… – that is nothing one learns from school or college or else. We only can hope to get a solid foundation (as Guy did from his teacher) and use this to learn more and transform it into something that fulfills today`s needs. Guy is an expert in doing so! And learning is so much fun, too *lol*

    • You are so right Andrea – Ongoing learning is essential. In fact, if I couldn’t continue learning with Blogging, I would stop. That’s part of what keeps me so excited 😀

  • John says:

    Loved the tips on Guy’s approach to using Twitter and Facebook! I will certainly be giving that a try!

    • John says:

      Just checked out Alltop.com – great site! Really helpful for my niche!

    • I’ve been using it for the last few weeks and I love it. Saves me so much time and allows me to share valuable links on Twitter. I use it in combination with Buffer and that works very well. In fact, I’m off to set up my tweets for today right now using those two 🙂

  • Rochelle says:

    Wow. Value comes in three forms. Information. Analysis. and Assistance. I like that. A lot…

  • Awesome interview with Kawasaki. Saw him on Entrepreneur.com a little while ago. Haven’t read his book yet, but I do plan on getting it.

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