042 How to build an online business that will survive Google’s Pimp Slaps

October 18, 2011

David from DavidLeeTong.com sent me an email about the recent Google Panda 2.5 update that happened on Friday, October 14th.

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The email went like this:

Hi Leslie,

Great episode last week with Derek 🙂

I'm curious if you're interested with talking about Google Panda 2.5 update that occurred this week in your upcoming podcasts.

I published how my sites were affected with the update the other day and it seems like many other sites took a hit as well without knowing why.

I'm moving away from trying to please search engines and move towards more conversions and nurture readers and subscribers instead.

I'd love to hear your opinions/findings about this.

Cheers and keep up the good work.

Dave from David's Simple Photography davidleetong.com

GoogleSlapIn this episode, I address his questions and give my opinion about what we need to do to survive these algorithm changes that Google makes from time to time.

It's pretty simple – If you are fully at the mercy of Google, then you set yourself up for potential disaster. So we NEED to implement processes in our business so that if one traffic source goes down, we aren't affected too much.

How do we do that? Well, the first step is to listen to this episode.

I talk about all of the following:

  • How Google is like a High School boy looking for attractive girls
  • How Google search REALLY works and how you can get lots of traffic from Google
  • Why you shouldn't rely on any one source for traffic
  • 5 things we can do to ensure that our online businesses will survive

I hope you enjoy the content, but also take action.

Resources Mentioned in this Episode

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Take care and God Bless

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  • Wasim Ismail says:

    I understand what you mean, basically we can’t really 100% of our traffic to come from one source, whether its Google, Bing, Socail Media, or offline marketing. Just incase if Things hit the fan, than we are busted. So having a nice range of avenues from where you get your traffic from is a safer option.
    Thanks for the podcast.

  • Andrea says:

    Good stuff. Thanks, Leslie. Based on this I decided to target social media next…

  • Dave Tong says:

    Thanks for addressing my question Leslie. In an entertaining way no less! 😀


  • John says:

    Hi Leslie
    You mention using SEO plugins – most of these offer extra fields for your post, to add meta info for the post – descirption, keywords etc. Do you fill these in for every post you do (or any?)?

    • I do fill in the keywords, but haven’t been in the habit of putting a description. I need to start doing that though. I just checked and I don’t even have the custom description option enabled. Shame on me, lol. That shows you how much I focus on SEO.

    • John says:

      Hiya Leslie
      So you put tags and keywords for your posts? I guess it is such a quick easy thing to do and it covers all bases – hmm…

      Thanks mate!

      p.s. love the bufferapp site you mentioned in another post – so that is how you can schedule tweets!

    • It’s definitely good to add in Descriptions though. I’m going to start doing that.

      Yep, I’m loving buffer app. It’s good stuff.

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