040 My new formula for building a list that loves me

October 11, 2011

Today's episode deals with list building – one of the most important aspects of your internet marketing efforts (well – it should be).

Listen to This Episode

Before I go into the content, I share some exciting news about a project I'm working on that's almost finished. It's the biggest thing I've done online to date.

Then, I take a question from John from AskJohnEnglish.com. His question was:

How do you go about segmenting your list based on what actions they take? (paraphrased).


Building a list that loves me

In response to his question, I talk about how to use the automation rules in Aweber. This is a process that can help you optimize your business and make more sales.

Then I talk about the steps I've taken and am currently taking to increase the value I provide to my subscribers. Some of them are:

  • I deleted most of my subscribers (I know, crazy. right?)
  • Providing more value
  • Listening to YOU more
In the last section, I talk about how you can grow your list by delivering value. I talk about the steps you need to take.
I also mention the WP Subscribers plugin. It's a plugin that I installed recently that really allows me to grow my list faster than ever before.
Go ahead and read my Review of WP Subscribers.

Resources Mentioned

Can You Have More Sales, Too?

Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

Take a Free Test Drive today!

Your Comments

So what do you think? Was I crazy to delete most of my list? Let me know your feelings below!
Also, feel free to call the hotline at (888) 835 – 2414 with any questions you may have related to Internet Marketing.

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  • Jim H. says:

    Hi Leslie,

    First of all, congrats on picking up with Become a Blogger. I think was one of the first subscribers to the program when first released in December ’08 if I remember correctly. A really cool course and I am looking forward to seeing how it is being revamped (things have changed a tad from WP 2.65 :)…

    Cool tips on Aweber too btw. I have one list where subscribers tend to grab the “freebie” and never open another email. When they go months without opening emails, time to cull!


    Jim H.

    • Hey Jim,

      Yep, I was in the program when it was first released also. Yep, A LOT has changed since then, and that’s why the revamp is Needed. The cool thing is that you should have access to all the new stuff since you already went through the full thing.

      I agree with you there. If they aren’t opening, you might as well cut them loose. Having lots of subscribers costs money!

    • Jim H. says:

      Really looking forward to the changes to BaB … Is the “Road Map” changing as well?

      For anyone reading the thread not familiar with Become a Blogger; it really is/was a great resource and now that it is being re-vamped with Leslie, I am sure it will be an excellent update!

    • Can’t give those details as yet, because we are still making some decisions. However, it’ll all be answered pretty soon 🙂

  • Wasim Ismail says:

    Congratulation on your new project with Yaro well happy for you, i have seen your blog grow, and go from strength to strength, and wish you all the best. Keep us all informed on how things go.

  • Matt says:

    Congratulations on taking over the helm at Become a Blogger!

    I can’t wait to checkout WP Subscribers! It seems like WP Subscribers addresses most of the complaints you had about Pop Up Domination that you mentioned in your tutorial.

    Great tips an Aweber too. I’ve been using them for a while now, but in many ways it feels like I bought a Ferrari that I haven’t gone over 30 mph in. Can’t wait to see what this baby can really do.

    Thanks Leslie!


    • I hear ya Matt. Aweber is VERY powerful and I KNOW that I don’t use it to it’s fullest potential. Always more to learn.

      On the other hand, we can try to perfect everything and waste time on things that don’t help us reach our goal.

      It’s all about balance, and progress!

  • Andrea says:

    Hi Leslie,

    congrats on the Become a Blogger course! That`s awesome.
    I also love to hear you are planning to provide more training in the future. I am still on your list and keeping an eye on your mails 🙂
    What I am curious about: How do you manage to get your workload done? You are working full-time, have your biology site, this blog AND are working on Become a Blogger.
    I am working on niche sites/ my blog and I know it takes its time. Respect! But your hard work pays off I`d say 🙂


  • John says:

    Man that was fast Leslie! I actually called the question in right before going to bed. Then shortly after your email came through announcing the latest episode!

    Thanks for answering my question and also the tip of keeping subscribers that are interested. A great tip!

  • Congrats on taking over Become a Blogger. I know you are the perfect person for that since your 7 day bootcamp is awesome! You know I have to admit that many times I don’t open your emails because I just naturally come to the site all the time. I guess I should open them from now on!

    • Thanks Tai, I appreciate it. Hey, it’s all good that you just come to the site. But definitely stay tuned to the emails, because I will be expanding what I do there over time 🙂

      Take care!

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