035 How to Narrow Down the Topic of Your eBook for Greatest Impact – Coaching Call with Rochelle

September 20, 2011

Working on an ebook?

Listen to This Episode

This is the second in the Reality Internet Marketing series, I do a coaching call with Rochelle Hanson from Simply Natural Ideas – a blog that gives practical tips for natural health & wellness.

We start off by talking about how Rochelle got to where she is today with her blogs, what her plans are and why she blogs?

She set up her blog will going through my 7 day bootcamp and has been thoroughly enjoying the process of building her blog.

Coaching call with Rochelle

In this first episode, Rochelle talks about an eBook she has been trying to write but hasn't been able to finish as yet. So we talk about how she can narrow down the topic of her eBook to be able to accomplish more, solve a specific problem for those who read it, make it actionable, and use it to grow her list.

Often times, we get delayed because of lack of clarity, so I wanted to address this with her so that by our next coaching call, she'll be able to say that she has that eBook finished.

By the next episode, Rochelle's task is to have her eBook completed and ready to move on. The great thing about it is that by her doing this coaching call and having me post it on my blog as a part of my podcast, she gets all of us to check out what she's doing and to hold her accountable. Talk about pressure 🙂

I'm excited about this series and about the rest of the coaching calls. The next coaching call is actually a coaching call with an author of a book that I've read – one that I loved so much that I had to take a copy of it home to St. Maarten for my mother to read. So stay tuned . . .

Rochelle's Links:

Got any questions? Comments? Suggestions? You know what to do – Leave it in the comments below or call the Hotline at (888) 835 – 2414.

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  • Rochelle says:

    Oh my mercy lol I’m nervous about listening to this lol 🙂 I hope it turned out OK lol

  • Andrea says:

    Hi Leslie, hi Rochelle,
    thanks for sharing. As soon as I start writing my ebook I gonna re-listen. 🙂 it’s so hard to focus sometimes and not get lost.

    • Hi Andrea,

      Thanks for the comment. I fully understand that focus thing. It can be difficult to find the balance between progress and information overload. BUT, it’s definitely possible.

      Wishing you all the best!

    • Rochelle says:

      I know what you mean, Andrea! I had the same problem. Decided to choose to listen to only two main podcasters when it comes to internet marketing. Leslie, and Pat Flynn. I was spending WAY too much time trying to listen to other people. Now I have more time just to DO IT 🙂 In fact, I’m doing it right now lol. Finished a new blog post last night and working on my ebook this morning 😉 I wish you the very best with your endeavours Andrea!! Don’t give up 🙂

      Simply Natural Ideas

  • Andrea says:

    No way giving up :)Tthat’s not an option. I too focus on Pat & Leslie. Plus I joined Yaro’s course because of Leslie recommending it. But I think if I go through this course step by step and follow instruction I will get organized and get things done!
    Good luck to you, too, Rochelle! Did you hear Pats interview with the woman setting up a membership site for recipes? Was it in the last podcast episode?! She cooks for an ill family member (hint hint… 🙂 )

    • That’s awesome. I’m actually going to meet up with Pat next week Friday in Chicago. Should be fun.

    • Rochelle says:

      Andrea thanks for the encouragement!! I’m a little behind on Pat’s podcast to be honest, but i did here one story on his show with a guy who had a membership site with recipes 😉 I gotta catch up so I can hear the story of the lady you’re speaking about 🙂 Maybe that will be the next project to work on once the ebook is done 🙂 Leslie I’m SO jealous that you get to hang out with Pat Flynn 🙂 You guys and your coolness 🙂 Tell him I said hi lol even though he doesn’t really know me lol. One day I’ll be super cool enough to meet Pat Flynn too 😉

  • Matt says:

    Great stuff Leslie.

    Rochelle, you can totally tell that you’ve got a real passion and excitement for your niche. You’ve got SO much knowledge exploding from that head of yours, that it seems like your real problem is cultivating and controlling it. Not a bad problem to have. 🙂 Leslie has an uncanny knack for getting to the center of creative explosions, and helping people to define the core of their value proposition. I know he’s helped me!

    This interview has also helped me to identify a couple of problems with my own free product (coming soon) that I didn’t even realize were there prior to the podcast. Thanks for that!


    I’ve also joined Yaro’s final mastermind group on Leslie’s recommendation. See you on the inside!

    Best Wishes,


    • You guys think that you are the only ones benefiting from this? I’m benefiting more than you, LOL.

      I get to associate with awesome people AND I keep having to push myself to stay on top of my game, so THANK YOU! 😀

    • Rochelle says:

      Hi Matt!!!! thanks for being so encouraging 🙂 One day I hope to do the blog mastermind class as well… but you’re right about my brain buzzing lol because i’m going back to school for Nutrition right now, I think i will have to save the mastermind for the future 😉 But I aspire to be like all of you pro blog minded people so it’s def on my list of things to accomplish!! Alright, well, I gotta get back to the ebook… talk to you guys again soon!

      Simply Natural Ideas

    • Blog Mastermind is actually closing down this month. Yaro’s moving on from doing blog coaching.

    • Rochelle says:

      Nooooooooooo 🙁 oh man…. that sucks.

  • Rochelle says:

    Is it too late to join the blog mastermind group? Can you tell me where to find out more?

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