023 How to Use Facebook Effectively to Grow your Online Brand

June 28, 2011

Facebook is a major player online today. In the episode I mentioned that there are currently over 600 Million users on Facebook. That number is actually closer to 700 Million.

Listen to This Episode

This is where people today are spending most of their time online. Since that's the case, if you are into internet marketing, you want to use Facebook.

In today's episode, I give strategies for how to effectively use Facebook to Grow your online Brand.

What's Going On

Tumblr has more blogs than WordPress.com – 20.8 Million vs 20.7 Million. WordPress has been around for 8 years, and Tumblr has been around for only 4 years.

This is a significant accomplishment for Tumblr, and my recommendation is to keep your eye on them. Read This Article for more info.

Now, lets get into using Facebook Effectively. Here are some of the things I'm learning that I'd like to share with you.

Don't use a regular Facebook account for your business. Use a Facebook Fanpage instead. It allows you to do much more to grow your brand.

Do NOT use a Facebook group unless your main purpose is to share things within your team. Groups allow members of a group to connect with each other. Fan pages are for organizations, business, public figures, musicians to connect with fans.

What's the difference between a Facebook fan page and a group?

  • Groups allow you to send Mass Messages, impose Membership restriction and do Inbox Messaging
  • Pages have many of the features of regular accounts. When you post to your page, it shows up in your fans' news streams. You can use Facebook Apps, can track Engagement metrics, and can get vanity urls if you have more than 40 fans.

How to get people to Like Your Page

  • Give them a reason. Use the Fanpage Generator to generate a landing page that will make people want to click like.
  • Add a Like box to your website.
  • Use Facebook Ads (however, this costs money).

Tips for how to encourage engagement on your Facebook Fanpage

  • Fill in all of your info and have a good, relevant Fan Page Photo
  • Post consistently. My recommendation is for you to post every single day
  • Don't share a bunch of links. People come to Facebook to engage with people, not to be spammed with a bunch of links. If you share links, do so wisely.
  • Interact with your fans. It's all about interaction. When you interact, people get to know you better and become more comfortable with your brand.
  • Make posts that encourage your fans to interact. Posts that say things like “Click Like if . . .” “Fill in the blank . . .”

I started using the above-mentioned tips, and it has increased my fan page engagement significantly. If you implement them, it should help you to encourage engagement, and grow your online brand using the social-networking beast – Facebook.

Questions? Comments? Leave them below and/or call in the hotline at (888) 835 – 2414

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  • Marek says:

    OK. I will try. But tell me please – you do not recommend use e.g. prv pictures or prv details at my fanpage? Marek

    • I’m assuming that by prv, you mean private. Where that’s concerned it’s up to what you are personally comfortable with. There are some things that I intentionally don’t disclose online. Things such as address, phone number and things that people can use to contact me personally. I try to keep business and personal somewhat separate. However, that line tends to get blurry sometimes.

      In terms of pictures, my recommendation would be to use common sense, in terms of how much you want to reveal yourself personally and what is relevant to your goals. I know I’m being kind of vague because it all depends on so many factors.

      Of course, if prv didn’t mean private then I just went into all of that for nothing, LOL. If so, then just clarify what you mean 🙂

  • Marek Niedzwiedz says:

    Thanks Leslie. Yes, prv means private:-) Do not you use this abbreviation? Sorry, I did not know:-)
    Yes you right it is depends on so many factors. My goal is build personally brand so I think some of prv info’s I can use. Why? I think people more will trust me when they know me privately.

  • Matt says:

    Boy I’m I glad I dug back in the Leslie archives for this one! 🙂

    I’ve grown to a decent amount of facebook fans, but I could never figure out why they all seem to just sit there. Turns out it’s because I’ve just been sitting there. Sure, I link to all my posts from the fan page, but I really haven’t been all that great of a host beyond that.

    Thanks for the tips! I’m off to start making my facebook fan page house a home.

    Take care,


  • So I FINALLY made a page 🙂 It was time to graduate from my little group. I must admit, I’m still attached to the group lol. Someone new requested to join tonight and I accepted them and said “Welcome to the group!” I like that so much. But I know that as Simply Natural Ideas grows, there won’t be enough hours in the day to welcome every single new person… sigh…. the good and the bad of growth. I’m excited about the changes though. Change is good. And it’s time. Anyhoo, off to bed now. Will look at this properly in the morning 😉

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