021 SEO made Easy – How to Rank well in the Search Engines

June 14, 2011

In today's episode, I discuss a topic that has been overcomplicated, misconstrued, overhyped and a bunch of other long words.

I talk about Search Engine Optimization.

Listen to This Episode

In today's episode, I introduce a new section to my podcast called “What's going on”, where I talk about something that is happening in today's world of online business, internet marketing and social media.

The Original Problogger Darren Rowse got his Youtube Account Suspended Yesterday. However, it was restored after he wrote a quite comical letter to youtube and published it on his blog.

David Jenyns also got his account suspended and wrote an open letter to youtube. In this episode, I give my opinion on these events.

What is Search Engine Optimization

According to Wikipedia, Search Engine Optimization (SEO) is

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

According to Leslie Samuel , SEO is helping your blog rank well in the Search Engines. Plain and Simple.

The fact is this – Google has the ability to send you a ton of traffic, if you do you job well, and today.

How Google decides which sites will rank well

Two main components to an effective SEO Campaign

  • On-site factors
  • Off-site factors

On-Site Factors
Content is KING. You've heard me say it over and over. Google's main objective is to be catalogue relevant content, so that when someone does a search, the results are as close to what you're looking for as possible.

The take home message is that you want to give Google as much information as possible. An important question to ask yourself is “What would my ideal visitor be looking for in order to get to the site

The following factors come into play:

  • Title of the page
  • URL (permalinks)
  • Content (Header tags, bold, etc)
  • Keywords
  • Alt Attribute of images
  • If you are using video, include a transcript or descriptive show notes.

Off-site Factors

They've developed a complex algorithm that many so-called “SEO experts” have been trying to figure out. It's actually built on a very simple principle that I will call “The Sharing Principle“. It goes like this:

If you like something, you will want to share it with others. – Leslie Samuel

How do people share things in this internet world? By linking.

Whenever a website links to another website, it is basically saying that “I like this website, so I want to share it with the world”.

If many websites contains links to your website, and these websites are credible sources of information, google concludes that your website is share-worthy and gives your site a higher pagerank.

In other words, your site will rank higher.

Important aspects of Off-site Optimization

  • Number of Backlinks
  • The Quality of Backlinks (Pagerank)
  • Anchor Text

That's pretty much it. Hope you found value in today's episode. Questions? Comments? Suggestions? Leave them in the comments section below or call the hotline at (888) 835 – 2414.

Resources Mentioned in Today's Episode


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  • Wasim Ismail says:

    great work here. Lots of useful info and tips in your podcast, making SEO
    simple. As the two main factors search engines generally rank on is:
    1. Relevance – how relevant your content is…etc based to your keywords, and
    target audience
    2. Popularity – how popular your site is, links, social media…etc

    Thanks for the audio


    • Glad you found value in it Wasim. Those are definitely 2 important factors.
      One of the things I forgot to mention in the podcast is the new Google +1
      button, which adds a totally new dimension to SEO. It’s an interesting
      attempt by Google to make Search more social. So your point about Social
      Media is definitely a good one!

    • Wasim Ismail says:

      True say,
      Search is definitely becoming more social, more targeted, and specific, just
      like you get personalised search results, if you are logged into your Google
      account. And the point your mentioned about Facebook being an important part in
      the future, I agree, not just facebook, social media in itself, just look at
      Twitter and Google, – Google indexes Twitter feeds within seconds and displays
      them in their live search results, and sometimes even on the main search page.

  • Thanks for sharing.
    Link wheel is the best and easiest way to get fast traffic from search engine for your site.

  • Thanks for sharing.
    Link wheel is the best and easiest way to get fast traffic from search engine for your site.

  • Michael Trochonowicz says:

    Great article Leslie. Today many people don’t know how optimization webpage, but thanks to your articles it is becoming simpler. Really great work!  😉

  • Delilah913 says:

    Hey Leslie,

    Loved this Seo Podcast was packed full of useful information. You are the MAN/TEACHER :).

     I learn lot every time I listen to your podcast. You are a God Sent, You share your knowledge and expertise freely. Thank you for caring.

    p.s. I aspire to be like you. I’m 75% there.


    • That’s awesome (besides the being like me part, lol). It’s good to know when people are finding value in the content. Make sure to take action on whatever you learn. That’s the key!

  • Anonymous says:

    Hey Leslie,

    Loved this Seo Podcast was packed full of useful information. You are the MAN/TEACHER :).

     I learn lot every time I listen to your podcast. You are a God Sent,
    You share your knowledge and expertise freely. Thank you for caring.

    p.s. I aspire to be like you. I’m 75% there.


  • Leslie – I love your blogs – met you back in the day at the FLR!! I have since moved on and started my own little niche – please check it out – http://www.buildonlinebusinessesnow.com and my blog at http://www.buildonlinebusinessesnow.com/blog – your posts are always so informative and inspirational.

    I still struggle with traffic – my page rank according to Alexa is actually better than yours and I started in November or December of last year – so I guess I am doing something right there, but last I checked still stuck at 33 backlinks, but been trying to do more blog hopping and such. I really need more sales too 😉 So, if you have any ideas hit me up and please be sure to visit my blog, I would really appreciate your feedback.


    • Wow, you’ve been following for a long time there. That’s awesome. Glad to see that you are taking action and getting your blog going. Seems like you are getting some decent activity at your blog, based on the comments I see there, so congrats.

      I’m not sure that there’s one comment I can leave that will be the secret that can turn around your business. Traffic is something A LOT of people struggle with, and it all boils down to finding what works for you.

      In a niche that deals with teaching people to make money online, there is A LOT of competition and in order to do well with it you need to find a unique direction to come from. I haven’t gone through your blog in great detail, but at first glance, here are a few suggestions.

      1. I know your name is Linda, but I have no real idea of who Linda is. People don’t get attached to these kinds of blogs because of good info. They buy into them because they buy into the person. Once they’ve bought into the person, and the info is good, they stick, they grow to trust, and they spend money.

      2. Work on networking with people in your niche. That can help bring a significant amount of traffic, if you do it write. Comment on blogs, write guest posts, help in whatever way you can and nurture relationships.

      3. Be consistent with your Traffic Generation strategies. In my 7 Day bootcamp, I mention strategies like blog commenting, forums, guest posts, and there are bunch of others. The problem is that people do it inconsistently. Consistency is the key.

      I think you have a decent base to continue to grow your business, but it takes time, and a bunch of effort. Hope that helps a little. If you have more specific questions, feel free to call the hotline at (888) 835-2414 and I can go into more detail on the show.

      All the best

  • […] There are some things that are happening right now, that have happened that are changing the way search engine optimization works. And, I want to talk about that because I want you to be very informed. So, that’s what […]

  • Alain says:

    Wow, you continue putting valuable information out there. I am going back on time to listen to each one of your podcast at a rate of one every other day.

    My learning have come to the point that I have read or hear everything that you mentioned in your podcast…. But the way that you put it together, it makes so much sense. It is easy to follow.

    Great teachings my friend.

    After two month of blogging, I have finally found the direction where I would like to take my business. I would like to help small business establish their presence online. I would like to help them set up a web page, consult on their SEO needs and help them set up their Adwords campaigns.

    I will define success as offering a great service for a fee and achieve “Location independence”

    I live in Canada and I love Canada, but boy, my urge for traveling is overpowering me and the only ways to be location independent are by being rich or by having an internet business.

    Thank you for the inspiration.

    • Wow Alain,

      That’s great to hear. So glad to know you are finding value in the podcast and that you are taking action.

      All the best as you continue to refine and build your blogging business 🙂

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