In today's episode, I discuss a topic that has been overcomplicated, misconstrued, overhyped and a bunch of other long words.
I talk about Search Engine Optimization.
Listen to This Episode
In today's episode, I introduce a new section to my podcast called “What's going on”, where I talk about something that is happening in today's world of online business, internet marketing and social media.
The Original Problogger Darren Rowse got his Youtube Account Suspended Yesterday. However, it was restored after he wrote a quite comical letter to youtube and published it on his blog.
David Jenyns also got his account suspended and wrote an open letter to youtube. In this episode, I give my opinion on these events.
What is Search Engine Optimization
According to Wikipedia, Search Engine Optimization (SEO) is
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
According to Leslie Samuel , SEO is helping your blog rank well in the Search Engines. Plain and Simple.
The fact is this – Google has the ability to send you a ton of traffic, if you do you job well, and today.
How Google decides which sites will rank well
Two main components to an effective SEO Campaign
- On-site factors
- Off-site factors
Content is KING. You've heard me say it over and over. Google's main objective is to be catalogue relevant content, so that when someone does a search, the results are as close to what you're looking for as possible.
The take home message is that you want to give Google as much information as possible. An important question to ask yourself is “What would my ideal visitor be looking for in order to get to the site
The following factors come into play:
- Title of the page
- URL (permalinks)
- Content (Header tags, bold, etc)
- Alt Attribute of images
- If you are using video, include a transcript or descriptive show notes.
They've developed a complex algorithm that many so-called “SEO experts” have been trying to figure out. It's actually built on a very simple principle that I will call “The Sharing Principle“. It goes like this:
If you like something, you will want to share it with others. – Leslie Samuel
How do people share things in this internet world? By linking.
Whenever a website links to another website, it is basically saying that “I like this website, so I want to share it with the world”.
If many websites contains links to your website, and these websites are credible sources of information, google concludes that your website is share-worthy and gives your site a higher pagerank.
In other words, your site will rank higher.
Important aspects of Off-site Optimization
- Number of Backlinks
- The Quality of Backlinks (Pagerank)
- Anchor Text
That's pretty much it. Hope you found value in today's episode. Questions? Comments? Suggestions? Leave them in the comments section below or call the hotline at (888) 835 – 2414.
Resources Mentioned in Today's Episode