016 Email Marketing, My Dreamline Issues and Dealing with Fears

April 14, 2011

First, I thank all of you have left comments about the situation with my dad, and provide an update about his status.

It looks like I might be heading to Columbia in a few days. If everything works out, I'll be spending about 2 weeks there.

Then, I talk about the purpose of the hotline I set up (888-835-2414). When you call and leave a question, I answer it on the podcast, not via a personal call.

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It's the best way I know to contribute value to the most amount of people as possible.

EmailTai called in a question about how to develop an effective email marketing campaign. Here are the tips I gave:

  • Focus on providing value
  • Focus on building a relationship with your subscribers
  • Ask yourself what your audience wants to know, and share that info with them
  • In terms of how often to email your subscribers, try something and test the response. See what works for you and then go with that.

Then I talk about the struggles I'm having constructing my dreamline as a part of the Mastermind Group.

Lastly I answer the questions at the end of Chapter 2 of the 4 Hour Workweek. Here are the questions and my answers:

What's the worse that can happen if I were to follow my dream (in my case, building a massive online business)?

  • My online business can fail
  • I can loose my job and not have any money
  • My wife and I can have a child and not have enough money to support that child
  • Not have enough money to pay the bills

What steps could you take to repair the damage or get things back on the upswing, even if temporarily?

  • Find a new job as a teacher.
  • Go back to school and get a degree
  • Find odd jobs
  • Do some consulting work

What are the more positive possibilities that can happen?

  • My business explodes
  • Making much more Passive income
  • Freedom to travel and see the world
  • Have enough money to help people
  • Change the world

If I was fired today, what would I do to get things under financial control?

  • Not as much of a problem for me today
  • I could probably make more money if I weren't working
  • Live off my online income
  • However, I love teaching, and I believe that God has me where I am for a specific purpose.
  • Would have to cut back on expenses like wireless internet, iPhone with maximum plan, consolidate my websites, get on shared hosting
  • Stop traveling as much, until things picked up.

What am I putting off out of fear?

  • Nothing really. I'm no longer afraid because I see the possibilities that are out there and I'm gaining the knowledge to do something about it.
  • My goal is not to quit my job right now. I don't have a problem with jobs. I have a problem with depending solely on that.

What is it costing me to postpone action?

  • I'm no longer postponing, just trying to prioritize


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