007 Paying guests, Podcasting on a Budget and Driving Traffic with Youtube

March 15, 2011

I'm In Florida, and I share a little about how much fun I'm having. Went to Busch Gardens yesterday, went on an “African Safari”, and going to Discovery Cove tomorrow to swim with Dolphins.

It has always been a dream of mine to swim with Dolphins and I finally get to do it.

Listen to This Episode

Should you Pay Webinar Guests

Ryan from RyansTopShelf.com calls in to ask a question about whether it is common courtesy to pay someone if you feature them in a webinar or a product you make, in exchange for them agreeing to be on your show.

I respond by talking about the different ways you can offer value to your guests, including (but not limited to) promoting their products, having a joint venture arrangement and providing them with free content in the form of articles or videos.

The take home message is – Offer them value in exchange for the value they are providing for you.

Podcasting on A Budget

Chris Deals calls in to ask a question about how to podcast on a budget. He listened to a past episode where I showed my brand new Podcasting Studio and recommended for me to talk about how someone can get started if they can't afford to start on such a grand scale.

In response to his question, I first talk about why I love Podcasting and why I think it's a good way to expand your business. These were the reasons I gave:

  • It Allows you to strengthen your relationship with your subscribers
  • People can take it with them on the go.
  • They can also listen to it while doing something else.

I talk about why I decided to get such an elaborate setup. The main reason is that it allows me to deliver a high quality podcast VERY quickly.

To answer his question specifically, I make the following recommendations for the beginner Podcaster:

Recommendation #1 – Use a USB headset. Here are two great examples of all-in-one solutions:

Pantronics Audio 655 USB Multimedia headset

Example #1:

The Plantronics Audio 655 USB Multimedia Headset
Price: $29.99

If you are a podcaster on the go, here's a great portable Solution:

Plantronics DSP400

Example 2:

Plantronics DSP400 Foldable Media Headset

Recommendation #2:

Rode Podcaster

For those that want to go with a slightly more elaborate setup, I would recommend a USB microphone (with a separate headset). The one I've used for over a year now is called the Rode Podcaster. It's great Mic that delivers a pretty good quality. However, the price point is $229.

Recommended Software:

Using YouTube to Drive Traffic

I then get into the main content for this episode, where I share how I've been using Youtube to drive traffic to my Biology Website. I've been able to grow the traffic from 2,672 Unique Visitors in December to 7,507 in the last 30 Days.

Here are the things I've been doing that I share in the episode:

What I Recommend:

  • Post videos regularly with high quality content (3 – 5 times per week)
  • Link back to my website on Every Video
  • Respond to every comment/question
  • Thank Everyone who subscribes to the channel and tell them about your website
  • Make sure to have a way for them to opt in to my list

You can check out my Biology Youtube Channel to see how I implement those things.

That's pretty much it. Hope you enjoy the content of this episode. Leave me your feedback in the Comments below and by calling the hotline at (888) 835 – 2414.

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  • David Allen says:

    My family and I live in Florida and love going to Busch Gardens and SeaWorld. We have never been to Discovery Cove but hope to some day. I hope you have a fantastic vacation with your family! The weather has been fantastic!

    I haven’t listened to this podcast yet. I hope to soon. All the best!

    • Hey David, you are right. The weather has been amazing, especially when you are coming from Michigan. Busch Gardens was awesome. Can’t wait for tomorrow.

      Hope you enjoy the podcast!

    • Tyrone Shum says:

      Hey Leslie,

      I’ve just started listening to all your podcasts whilst I’m out and about and I love everything you share! Just coming over to grab your Youtube thank you for subscribing script and can’t wait to use it. Will be interesting to see how it will boost my traffic. Anyway, will catch up with you on Thursday for our interview.

      Talk soon!

    • Hey bro,

      Glad to know you’re enjoying the podcast man. Hope you’re feeling better. And hey, if you’re enjoying the podcast so far, you’ll LOVE episode 31. I got this really cool guy on that one 😉

      And yeah man, since I started sending that message to my new subscribers, I’m amazed at the response. A lot of people are actually surprised when I send it and it definitely shows them that I care about them.

  • Hi Leslie! I sat in on your workshops this last weekend at Digital CoLab. Good stuff!

    I’d like to start offering more value to my readers via podcasting or some kind of interactive online experience (Google Hangouts, webinars, etc.) and I’m wondering if you have an opinion about where is best to start based on audience. I don’t want to spin my wheels starting a podcast if my potential audience doesn’t use iTunes that much, nor do I want to go the route of Google Hangouts if that’s not where my potential audience is either. I want to go to the platform that is most likely to be utilized by my future readers already. Any thoughts on finding out where my potential audience is?

    • Thanks for stopping by Luke. It was great connecting with you at DigiColab. Glad you enjoyed the sessions.

      In terms of your question – it’s difficult for me to answer because I don’t know who your audience is and don’t know nothing about them. So I can’t tell you where they would be. I know you and your wife already run one site. If it’s in the same niche, I would simply survey your audience. If it’s something completely different, then you will have to do some kind of research to see where they are.

      Maybe look for other related podcasts in iTunes and see how well they are doing. Interact in online communities and ask questions there. Those things can give you a feel for where people are and what would work best.

      Quite frankly, I think either option could work. It’s all about investing your time and resources into building one. Your audience might need to be educated about the process and that’s all good.

      Hope that helps.

    • Thanks, Leslie. I appreciate it.

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