005 Your Online identity – How to Market – Managing your time and growing your Business

March 8, 2011

First, I share my excitement with you about my brand new podcasting studio set up. I just purchased some equipment to make podcasting much easier, and of a higher quality.

Listen to This Episode

If you are tech geek like myself, here are the details of the equipment I use in the studio and what I use them for:

  • Macbook Pro – Show notes, and conducting skype interviews
  • Macbook – Playing the sound effects and music
  • Edirol R09 HR – Digital recorder for recording the episodes
  • Video-MarketingRode Procaster Mic – to speak into
  • Mackie 1402-VLZ3 – to Mix everything together
  • Adam A7 Studio Monitors – To hear everything with amazing quality
  • Extreme Isolation Headphones – To listen to everything while recording without any spill into the mic
  • Wacom Tablet – For drawing on my Biology Videos
  • Samsung Monitor – Because everything looks better on a bigger screen
  • Painting of my wife – For inspiration (:
  • St. Maarten Flag – to remind me of where I came from!

Then I respond to some of the voicemail that was left on the hotline. By the way, if you ever have an internet marketing question, feel free to call in at (888) 835 – 2414.

Establishing an Online Identity

Tai from Traveltostlucia.com called in to ask how to have an online identity when you are a very private person that doesn't like people to know everything about you.

I respond to Tai's question by talking about how I chose my online identity, and why I've started making the changes I've made recently. To sum up my feelings of the topic, it all comes down to you making a decision, and that's a personal one. You need to weigh the pros and cons, how it affects your family, and what you are trying to accomplish with your online business.

Marketing a Children's Book

Cheryl calls in from London to ask how to market a Children book, since she's not a published author. She has written for a news paper and wants to know how to market it when she is not a published author.

I give suggestions as to what you need to take into account when starting ANY marketing campaign and talk about how important it is to know, and understand, your target audience.

Managing your time and Growing your Business

Tai calls in again to ask how to manage your time and maintain the right focus when working 40 – 50 hours/week, and how to know what to do and when to do it.

This is where I spend the bulk of the time, because it's something that I've thought A LOT about over the last few years. I talk about issues that I've faced with managing my time, especially while having a full time job with many demands. I then go through the steps that I recommend as to HOW to manage your time.

Once again, I'd like to emphasize that if you have ANY internet Marketing Questions, call the hotline at (888) 835 – 2414.

Resource Mentioned:

  • Self Control – Mac-only program to block websites for a specified period of time.

That's it for this episode, and I'll see you in the next one 🙂

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  • Anonymous says:

    Just listed to the podcast, like the concept you have in place, where we call in and ask you a question 🙂 nice. Keep it up mate

  • Flyin Hawaiian says:

    Love it Leslie!! FREE and value packed!

  • Ryan says:

    Very cool. I love your setup Leslie. I use the Rode Procaster as well.
    To be honest I havent listened to this episode yet. But I will be as soon as I get to work. I have a question that you might be covering as part of an answer by Tai. But I will call in with it in case you didnt cover it.
    Keep up the podcasting. You know I love it!

  • Thanks sooooo much for answering my question. I now how a much better understanding of what I need to focus on in my business! Content Content Content. I have heard this before however I guess sometimes you have to hear things over and over for them to sink into your consciousness. I love the new format and I will be calling in weekly with tons of questions so get ready for a new segment of the show called “Teaching Tai new things about marketing!”
    –Thanks for all of your quality content!

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