4 reasons why it’s EASIER to run an online business

December 9, 2010

This post will probably seem a little different from the ones that I've been writing recently. In some of those recent posts, I've tried to emphasize that having an online business takes a lot of work. Why? Because it DOES take a lot of work. Not only that, I've noticed a lot of people coming into online business underestimating what it takes to be successful online.

However, lets forget about all that Jazz for right now. I want to emphasize something much different in this post, because I truly believe that an an online business is the easiest and best business to have. Ok, some of you might disagree with me on the word “best”, but it's still my reason, and here's why:

Reason #1: Ridiculously low startup cost

I've been reading a lot about business lately and in many of the books, they talk about how to determine what the startup cost of your business should be. They take into consideration things like the cost of the office and furniture, the cost of manufacturing the goods that you are producing, the cost of marketing, and a ton of other details. These details can add up to be a significant sum, to the tune of tens of thousands of dollars, if not MUCH more.

Then I think about what it costs to start an internet business. Yes, you definitely need your hosting account, at the cost of $5 – $10 per month (significantly less than an office), you might use an autoresponder service, and that's really it. You can start a business for as little as $5.

Ok, I don't want to make it seem like you ONLY need $5 to start. In reality, a big part of internet business is education, and it takes money to learn. However, even the cost of good education is significantly lower than the alternative.

Reason #2: It's All Digital baby!

If you want to develop a product to sell in the offline world, the manufacturing process can be extensive. Once the product is manufactured, it usually needs to be stored somewhere. This can be in a warehouse, store, office or a number of other places.

One of the biggest benefits to developing information products is that it's all digital. If you are putting together an eBook, video training series, or anything of the sort to sell online, you don't have to worry about those things because it's all digital. Once your files are created, they can be downloaded many times over by thousands of people. It's a beautiful thing!

Reason #3: You're not tied down to any particular location

In my opinion, one of the best inventions ever made is the laptop, and I'm not sure what I would do without it. I can work on my online business from anywhere in the world, and it can function the same way it normally would even if I'm on a vacation in the Caribbean. Because it's all digital and all online, I have access to everything I need by just opening up my laptop and getting connected.

Reason #4: You don't have to be an expert

This last reason is what makes it so powerful. More and more “everyday people” are coming online and experiencing awesome levels of success. This is because it doesn't take a genius to succeed. All it takes is a good idea, some strategy and consistency and you can build yourself an online empire.

So why aren't more people doing it and having success?

That's a very good question. In fact, when a really successful marketer (who will remain nameless) was asked why he gave away all the secrets to his online business so freely, his answer was that he doesn't mind sharing because he knew that 99% of the people who he tells all this valuable information won't actually FOLLOW THROUGH.

Now, I'm not sure how accurate that statement is, but it does have at least some validity to it. People don't take action. Are you one of those people? Well I'm here to encourage you and let you know that it's not as hard as you think. Sure it takes a lot of work, but it's definitely possible, and is the barrier to entry is much lower than building an offline business. I really believe that almost anyone can build a successful business if they really put their mind to it.

Your Comments

I know that I didn't cover all the reasons why it's easier to have an online business than an offline business, and I'm sure you have some reasons in mind. let me know by leaving a comment!

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25 Comments

  • Dr Dax says:

    Thanks, Leslie! You’re right about it all.
    I’ve been a brick-and-mortar Entrepreneur since 1980.
    When I came online in 1994, I just couldn’t get over the fact
    that a complete business could be set up to reach globally
    with less than a $100.
    Dollar-for-dollar, web-based businesses have further customer reach
    and microscopically small start up when compared to an offline enterprise.

    • Wow, that’s a long time to have a business. That’s awesome stuff man!

      You are right on Dr. Dax. I’m always amazed at how many people you are able to reach doing your business online. It’s such an amazing thing and I’m sometimes overwhelmed at the thought of being able to have such a great influence by just having a website.

  • action action action πŸ™‚

    I think there’s a two sides here.

    Firstly, I think that there are many many business models online, some which DO restrict you to location and DO have high startup costs.

    But there are others, such as what you teach in your 7 day boot camp, that do not.

    BUT the model you teach (which is one of the cornerstones of my business too) requires lots and lots of repetitive, mind numbing work. And doing this work – or taking action as you say – can put people off and cause them to quit.

    I recently hired a full time VA and already feel so much better about my business. Because the boring work of article writing, submitting stuff etc.. is being done for me allowing me to learn more and make higher level decisions.

    While I am happy I did all that stuff myself to learn what was what, I cant say it was easy. Sure it wasnt mentally or physically challenging. But it was irritating which to me is harder to do than something that is a real challenge.

    Anyway just my 2 cents. If I could give some advice, it would be out source as early as possible πŸ™‚

    • I hear ya Vinay. I’m a firm believer in outsourcing, and sometimes I wish I would do more. I’m going to be doing a lot of that in 2011 and I’m excited about the possibilities there. I’ve done a decent amount of that already, but nowhere close to what next year will see.

      Your advice is good advice, but there are also two sides to that coin, depending on the kind of person you are. For my kind of person, it’s great to do a lot of the work in the beginning. That way, you get a better understanding of your market and of what needs to be done.

      When you make the decision to outsource, after doing it yourself, you are better able to show your outsourcer what to do. Now, that’s not always the case as you can still make great progress without even understanding what is being done, if you are a good leader and you get good workers.

      Thanks for your comment. Very valuable info.

  • Bfine says:

    You’re absolutely right. I’ve been reading and studying and reading some more. And now getting around to taking some action. The start-up costs are ridiculously low, all it takes is one baby step at a time. Inch by inch forward, ever forward. Don’t stop, just take another step. There are no wrong steps. One wrong step and I’m out $10. One right step and I’m that much closer to winning big.

  • Archie says:

    Thanks Leslie,
    You sound like an honest guy. I’m going to go through your 7-Day boot camp. But I think the reason most people fail on line is because 95% of the marketers on line are liars. They promise “a few clicks” and you make money. “My proven blueprint” to make money. I’ve been trying to earn my first dollar on the internet for 2 years. (Haven’t really given it 100% effort), but tried a lot of hype programs and spent some serious dough. Will anyone please issue a Step-by-Step blueprint showing how to start an internet affiliate business and be honest about the startup cost? The scammers give internet marketing a bad name. And believe me, some of the names are big time internet millionares. I’d love to mention names, but better not. A lot of them often aren’t scams, but you’d better have a list of 200,000 or more to make any money.

    PLEASE, PLEASE PLEASE will someone that’s already made it be honest with us that are just trying to make it. We don’t need a SIX FIGURE income in less than 6 months. We just want to make some money.

    • Hi Archie,

      Thanks for your comment. I can tell you are speaking from your heart and that you are a person that can be passionate enough about what you are doing to succeed.

      Yes, you are right – A lot of internet marketers are liars. I don’t know that I would say 95%, but I haven’t tried to quantify it. However, I wouldn’t place the blame fully on the lying bums πŸ™‚

      It is absolutely necessary for everyone to do their own research. With a resource like google, it’s relatively easy to find out if something is a scam or not. If it is, there are going to be people out there talking about it. If it isn’t, there are likely to be people out there talking about it. If no one is talking about it.

      Yes, some new programs won’t be talked about, but you should be able to find info about the person running the program. The internet is becoming so transparent these days.

      Anyways, I’m glad you’ve decided to try out the Bootcamp. I’m sure you’ll find that it’s exactly what you are describing – A Step-by-step blueprint showing how to get started. Let me know what you think after 7 days πŸ™‚

  • Archie says:

    Thanks Leslie,
    You sound like an honest guy. I’m going to go through your 7-Day boot camp. But I think the reason most people fail on line is because 95% of the marketers on line are liars. They promise “a few clicks” and you make money. “My proven blueprint” to make money. I’ve been trying to earn my first dollar on the internet for 2 years. (Haven’t really given it 100% effort), but tried a lot of hype programs and spent some serious dough. Will anyone please issue a Step-by-Step blueprint showing how to start an internet affiliate business and be honest about the startup cost? The scammers give internet marketing a bad name. And believe me, some of the names are big time internet millionares. I’d love to mention names, but better not. A lot of them often aren’t scams, but you’d better have a list of 200,000 or more to make any money.

    PLEASE, PLEASE PLEASE will someone that’s already made it be honest with us that are just trying to make it. We don’t need a SIX FIGURE income in less than 6 months. We just want to make some money.

  • Saif says:

    A true and powerful post. Thanks Leslie for sharing but there are other reasons also which do not allow a person to grow on line. I can not explain all here because the list goes long. However, I’ll let you know later in a separate letter. Thanks again.
    Saif

    • Hi Saif, yes there are challenges. That’s how it is with any business. However, the barriers of entry are definitely lower. That’s what I was trying to say here. You should definitely expect challenges, but need to be determined to overcome them.

      All the best in your business!

  • Anonymous says:

    Setting an online business has many advantages, one of them tahat your open for business 24/7 throughout the year. Your business is still operational after the normal business hours. So you don’t need to stop trading after 5pm or 6pm. You could be making sales at odd hours a day.

    It would be funny to see a website after business hours that says we’re closed for trading and open again at 9am πŸ™‚

  • Hey Leslie,

    I’ve been doing this for almost a year now.
    I have no success at all.I will keep trying.
    I think I have been taught by the best
    Bloggers also.

    Gary,

    • They key is never to give up. If what you are doing the right things, it can still take some time. You should check out my 7 day bootcamp, if you haven’t done so already. It gives step by step instructions as to how to build an online business.

  • Celia Johnson says:

    I have had my website now for one year still learning but can not do everything by myself now I have been speaking to a coach that wants me to be mentored what do think.

    • Hi Celia,

      Having a mentor is definitely not a bad thing (if it’s a good mentor). My success online really started when I got a mentor who knew what he was doing and took action on what my mentor said. It can be quite pricey to get a personal mentor, but there are great programs out there that you can get group mentoring and learn what to do in a step by step manner.

      All the best!

  • Johnnie Green says:

    Thanks you very much Leslie! I am began to understand just how to make money online. Keep the good works up because I am now seeing success.

  • Dontwanna says:

    So what happened to reason #4?

  • After reading this, I am now starting to consider putting up my very own online business. As I can see, it offers a good opportunity as long as you know how to cope up on certain changes and trends in the internet based on the niche or field you have chosen to pursue.

  • Online business says:

    That’s nice to find you great Post. It’s hard to find good info that you have in your blog. I appreciate and will comeback again. Bookmarked for further updates.
    I’ll learn from you as I also have a blog in the same niche as yours, don’t forget to check it out and give feedback. Cheerrrr!!!! http://www.unlocktheonlinebusinesscode.com/

  • Tanja says:

    Great post Leslie. Completely agree. Building an online business is alot of blood, sweat and tears. It’s not easy, it takes time, it takes determination and it takes you finding what works for you. I think the key is PASSION. If you are truly passionate about a certain topic (whether it’s about cars, mlm, travels, gardening, blogging, babies, online marketing…) you can make money with it. Then learn and look at what the experts do and apply, build a blog or website, and most importantly market your business even if it’s not perfect. I have online success and work from home around my husband and 2 small children and it took and still takes time, DRIVE and the right mindest to never give up.
    Tanja
    http://www.webbusiness4beginners.com

    • Thanks for the comment Tanja, and glad to hear that you are having success with your business. Yes, it takes work, but it’s definitely possible. Passion is very essential (as you mentioned). So keep on keeping on!

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