Are you building an email list?
Did you know that your email list is one of your most valuable assets in your blogging business?
In this article, you’ll discover why building your list is so important, and how to get free access to my List Building Simplified Course.
Why Build an Email List
One of the most important things I’ve done in my business is building my email lists.
My biology blog has an email list with 17,238 subscribers. This blog has an email list with 13,445 subscribers.
Why is this significant? Because that’s over 30,000 people who have given me permission to contact them in one of their most personal places in the digital world – their email inboxes.
These are people that I can nurture a relationship with by providing them with value.
It doesn’t matter if Facebook updates their news feed algorithm. It doesn’t matter if Google has a mood swing.
This relationship is influenced by only two parties – the sender (me) and the recipient (each subscriber).
That’s the kind of relationship I like – not one that’s controlled by someone else.
Now here’s the magic. When you nurture a relationship with your subscribers by providing them with value, they come to know, like and trust you.
When your subscribers know, like and trust you, they will be more likely to buy from you. And if you’re building a business, that matters.
How I Chose My Email Marketing Service
When I started my blog, I knew that I needed to start an email list. I started off with Aweber because it was recommended by the person who taught me about blogging.
It was a solid service. However, as my business grew, I was tempted by all of the advanced stuff you could do with InfusionSoft.
After using InfusionSoft for a few years, I really understood why some people called it ConfusionSoft. It was so complicated that I ended up hiring someone full time just to manage my email list.
I eventually had enough and decided to move back to Aweber. Then I decided to explore other services to see what was out there and to be able to make a more informed recommendation to my audience.
I eventually made the decision to move to GetResponse. In fact, I wrote a detailed article on why I switched.
How GetResponse Changed the Game
One of the most effective strategies I’ve used to make sales in my business is using webinars in conjunction with my email list.
When using webinars with a strong email campaign, I’ve increased signups to my coaching club by over 260% when compared to email alone.
I now consider this combination the sweet spot for bloggers trying to sell a product or service. It’s also a powerful way to build an email list. But here’s the thing.
In the past, I would use GotoWebinar to run my webinars and GetResponse to run my email campaigns.
A few months ago, GetResponse launched GetResponse Pro – an all-in-one marketing suite that includes webinars along with email marketing. All in one account.
This makes it easier to use webinars to grow your email list and make sales.
And instead of spending over $100/month for webinar service, you can get this one suite for significantly less, in some cases only $4/month more than what you’d pay for email marketing alone.
This is how they changed the game, and I love it.
Why I Created My List Building Simplified Course
One of the common regrets I’ve heard among bloggers who have been in the game for a while is not starting their email list early enough.
When I decided to create my training program on how to start a blog (now called my coaching club), I knew that this had to be a core part of my training.
I don’t want anyone to ever go through my training and not understand the importance of an email list or not be equipped to build one successfully.
What’s in the Course
The course consists of six lessons on the following topics:
- Why Your Email List Is Your Most Valuable Asset
- How to Create the Best Free Gift to Get People to Subscribe
- How to Create an Awesome Opt-in Page
- How to Nurture Your Email Subscribers
- How to Make Money from Your Email List
- Advanced Email Marketing Strategies
How to Get it for Free
List Building Simplified is a course that’s available to all members of my Coaching Club. However, you can get it free by doing 2 things:
- Sign up for GetResponse using this affiliate link.
- Complete this form letting me know that you signed up.
If you are currently using a different service and have been contemplating switching, check out this tutorial where I show how to transfer from Aweber to GetResponse.
Regardless of where you’re transferring from, the process will be similar:
- Export your email lists from whatever service you’re migrating from.
- Import your email lists into new campaigns in GetResponse.
Your subscribers will not have to re-confirm their email addresses.
All you need to do is let GetResponse know that you have their permission to email them and the compliance department will validate the email addresses for you.
Why I’m Doing This
There are two main reasons I’m providing this to my GetResponse referrals.
The first is that I want to empower the people who I refer to build a successful mailing list. Yes, I can just refer you over there and say – good luck.
But that’s not what I’m about.
Getting an account is the easiest part. The difficult part is actually building your list. When I refer someone to GetResponse, I consider them to be part of my unofficial “team.”
I want my team members to do well. This is why I created my GetResponse resource center and why I’m providing you with this course.
The second reason will seem very obvious. Well, I’m an affiliate of GetResponse. I get a commission every time I refer a paid account to them.
One of the things I cover in detail when I teach affiliate marketing is how to amplify your results by providing resources to help your referrals be successful.
Well, this is me practicing what I preach, and I know you will get tons of value from it.
But I Don’t Want to Switch to GetResponse
Yeah, I get it. You may be happy with your current service and see no need to switch. That’s perfectly ok. You SHOULD stay with your service if you’re happy.
But you can still get access to the course (and many others) in my Become a Blogger Coaching Club. We’ll be happy to have you.
For those of you who want to make the switch (or get started for the first time), all you need to do is:
- Sign up for GetResponse using this affiliate link.
- Complete this form letting me know that you signed up.
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