Why You Should Only Start One Blog

April 6, 2015

Why in the world would I write a post on this topic when I run two blogs?

Yes, this is actually going to be one of those “do as I say, not as I do” kind of blog posts.

I’m a guy of many passions. I love things like music and playing the piano, technology, entrepreneurship, biology, the list goes on and on.

04_06_Why_One_Blog_PinterestIf you’d told me 10 years ago I would be in the business of helping people start passion-based blogs and building businesses around those blogs, I would probably ask – yeah, what else?

Now, I have people telling me about the many blog ideas they have and my answer is always the same – pick one, and choose a narrow niche.

Invariably, they’ll respond – I have so much to say, I can’t just choose one topic.

Like a broken record, I usually follow up with this statement: “a Jack of all trades is the master of none”.

Building A Blogging Business

If you’re building a blogging business, there are many things you will need to focus on. You have to create awesome content and market that content.

PLansYou have to work on building an email list and nurturing relationships with your subscribers.

You have to come up with a monetization strategy and implement that strategy as a core part of all you do.

You should be on social media engaging with your ideal target person(s) in a way that results in new leads for your business.

If that sounds like a lot, it’s because it is. However, that’s just the tip of the iceberg.

Building a business out of nothing but an idea is a serious challenge.

Make no mistake – doing this stuff is HARD WORK and most people who try – fail. Don’t be surprised. It’s well known that 8 out of 10 businesses fail within the first 18 months.

Divided Attention

FocusNow imagine this – imagine a situation where you are tasked with building not one business, but two.

Not only do you have to create content, market that content, engage on social media, build a list, and have a clear monetization strategy for one business, you have to do it for another.

Here’s the crux of the matter – when your attention is divided between two humungous tasks, you aren’t able to fully invest in either and make each as awesome as they could be.

It’s almost like saying – I like blondes and brunettes, so I’m going to marry two women to make sure that I’m able to fully explore my passions.

Well . . . I’m pretty sure that wouldn’t go over well with either of them 😉

Am I a hypocrite?

I have two blogs – this one and my biology blog. And let me tell you, it has been an interesting experience trying to juggle the two.

Help-with-emailI do have a few things working in my favor:

  1. I had help. At different times, I had two virtual assistants working for me and as many as 6 or 7 writers for my biology blog.
  2. My main blog was already established when I decided to venture into my biology project.

With these elements working in my favor, it was still a challenge, and I know for a fact that neither blog has reached its fullest potential because I really wasn’t able to focus.

In fact, this is why I haven’t really worked on my biology blog over the last 3.5 years. I knew that if I tried to build that while building Become A Blogger, they would both stagnate. So I had to let the biology blog go for a while. I basically stopped working on it.

Don’t box me in

handshake-(2)I know what you’re thinking – I can’t be placed in such a small box. Unfortunately, if you want to build a successful blog, you will need to – at least temporarily.

However, just because you have one blog about a very specific topic, doesn’t mean that you can’t bring your other passions into the subject.

I blog about building a business with a blog. However, most people who follow me know that I love music, have an awesome little boy named Noah and a beautiful wife.

I share some of my favorite music. I tell stories of things that are going on in my life.

I bring my passions into the topic of blogging, and am still feel fulfilled. It not only helps me to feel fulfilled, but it also allows my audience to form a deeper bond with me. Why? Because I’m showing that I’m human.

What if your passion changes

13_changes-aheadHere’s the beauty of what we do. When I started my blog, it was on the topic of Freebie Trading – using websites to get free stuff for completing offers and referring others to do the same.

The Freebie Guy changed to Learning With Leslie, which then evolved into Become A Blogger.

Over time, my passions have evolved, and I’m always surprised to find people who read this blog today that have been there from the very beginning.

It’s ok to not know where you’re going to end up. The truth is – NONE of us know where we’re going to be in 5 years.

However, there’s one thing that is certain, if you never start anything, you will never be successful with anything.

So, don’t feel as if starting something now means that you have to stick with that forever.

Should you EVER start a second blog?

Question-manI do think that there’s room for one person to have multiple blogs. I actually don’t have a problem with it.

“WHAT Leslie? After all of that talk about starting ONE blog, you’re going to hit me with that?”

Yes, but there’s a significant stipulation that comes hand in hand with that statement.

You shouldn’t start a second blog until your first blog is up and running with systems in place that ensure a smooth continuity. If you’re doing it as a business, it should be making a decent amount of money and you shouldn’t be stressed out trying to develop and keep it running.

It’s like running multiple businesses. There are many successful entrepreneurs that own multiple businesses, like Marcus Lemonis from The Profit. However, to be successful, systems need to be in place so that that one person isn’t running around like a chicken with its head cut off.

Take My Advice

If you’ve been contemplating starting 2 or more blogs, stop it. Take a step back and look at where you are in life and whether you have the time, energy, and resources to run multiple businesses.

In most cases, that answer is no. So, decide on one topic and start THAT blog. Work it like nobody’s business.

Put all your energy into making it a success. Learn what you need to learn. Experiment. Do what regular business owners do, but make sure to focus.

Infographic

04_06_Why_One_Blog_Infographic

 

What About You?

After all of that, I’m going to ask you the question – How many blogs do you have? I’ll start. I have two (because I’m crazy). How about you? Let me know in the comments and lets laugh at ourselves 🙂

 

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21 Comments

  • grahame says:

    My blog “Luxury Thailand Travel” is the only blog I have and it’s been 7 years already.
    However, I do want to create some more travel blogs as I journey on. It takes a lot of work, but it’s something I love. Gadabout Grahame

  • A great point, a lesson I learned the hard way some years back.
    I’d like to make a subtle distinction here though. While I only have one blog, I do have several other commercial websites. Ones I’ve developed over time.
    The difference is I rarely update them (once a month per site). They are promoted via PPC (mostly social media traffic) and, although most of them are built on WordPress, I don’t really think of them as blogs any more, just income channels.
    I did try and run several blogs, one on gaming, one on SEO and another on cricket (the sport -a passion of mine). I got into a mess in pretty quick order., The thing is about a real blog, if you aren’t posting and promoting high quality content a couple of times a week, it isn’t really a blog at all, It’s a website that you “sometimes update”
    Having 3 sites, meant needing to create over 30 high quality posts a month, and promoting them.

    My last little tickle here is don’t forget to promote your work – even the most prestigious products that are household names promote. Don’t be naïve and think that just writing and moving on will get you anywhere, unless you are really REALLY lucky.. it won’t.

    So researching, writing then promoting 30 blog posts (minimum – with 3 blogs it probably should have been 50+) per month became a 7 day a week 16 hour a day task, and some of the content I was producing after a few weeks of doing this was simply not good enough, but I was too tired and strung out to notice.

    Great advice. What about using whatever the best mix of commerciality and your passions are, then having “my other interests” category where you can blog about side issues now and then just when the mood takes you? It adds personality and colour without drawing too much focus. Win/win maybe?

    • Good points Paul. I think your last suggestion can work, depending on the blog. It’s all about knowing your audience and what they will respond to.

  • Barbara says:

    I have one blog, but often think about starting a couple more based in my interests. Right now my blog is about my life as a wife, mom and trying to make money online. I sell my Christian tshirts on that site as well, and that is my main source of monetization. However, now I am at a crossroads because I am not sure if I need to be more focused. However, I don’t have the time to monitor more than 1 blog. So I am trying to keep everything on this one blog.

  • I started a second blog at one time. The idea was that it would be pretty simple to keep up because it was based off of a chat we were having on Twitter at the time. But it did not take me all that long to realize I was getting burnt out and, like you mentioned, neither blog was reaching its full potential. I started dreading the thought of “having” to post yet again.

    Obviously not the way I wanted to go on forever. I set the second blog aside, and as nice as it may have been to have around, I am definitely happy with that decision. 🙂

  • I agree with you Leslie! I am also a person whose interests in life keep changing every 2 years! My husband says that he’s the only thing I’ve stuck around for more than 10 years 🙂 Does it make more sense to have a domain name in my name instead of the niche name so that even if I slightly change to a different topic in future, it won’t be a problem?

    • Haha. Lucky him Jyotsna 🙂

      To answer your question – it all depends on what you want to build your brand around. If you’re building a personal brand, then you should go with your name. If you’re building a business brand, it’s usually better (in my opinion) to choose a name that tells what the business is about. People “get it” easier.

      My recommendation would be to make a decision and commit to something like you did with your husband. That sounds like it turned out well 😉

  • Very interesting.
    My blog is about Italy!
    I’ve only been writing for a short time,
    but this month I’m invited to a promotional press tour in Marche, Italy!

  • Hi,

    Awesome Post, I recently started my first blog and I am loving it as my network is growing,now i’m thinking to start a new one with my other niche.
    After reading your thought I learn new things and the way everyone needs to think before taking the step.

    Thank you for sharing this Great Idea.

  • I struggle with this, but this is so true. I have two blogs/podcasts, and it’s a struggle to keep both going well. I had the one going for a year and a half before I started the other, so I thought it would be okay. But my ideas for both grew far beyond my ability to keep up and I stretched myself so thin that I didn’t accomplish want I wanted in either one. I’ve started to ease back on one to focus on the other one more. I can’t give it up completely, though 🙂

    • LOL, I hear you Joshua. It’s VERY hard to stop something you’ve worked hard to build. It took me a LONG time to decide to stop working on my second blog. But I’m glad I did.

  • Melissa says:

    There are those moments that come along when you read something that has been the focus of the EXACT thing you’ve been pondering. This is one of those moments! I’m a writer and an actor and my blog has been a bit sporadic and unfocused. Mostly, I’ve been writing about my journey of living creatively fulfilled and a few tips – mostly about writing – that I’ve come across. But now I’m in a bit of a crisis mode about what the point of my blog actually is! (I hate doing anything without knowing exactly WHY and what the outcome should be.) I’ve also just published a book in the relationship niche, but it’s not my main passion. Imagine trying to market a book when you don’t want to get trapped in the niche your book is in. Yikes. Like everyone else, I’d love to draw income from my blogging (and other creative) endeavors. What you say makes sense, Leslie. And deep down, I know it’s wisdom. How to create a life and business (or businesses) that honour the multi-facetedness of multi-passionate people is a real challenge! But I’m up for it. 🙂

    • Yep, it’s a challenge indeed Melissa. I feel you on that. But you can definitely do it. I would recommend for you to check out the book “The One Thing” by Gary Keller. I think you’ll get lots of value from it.

  • Patrick says:

    Multitasking has always been a problem for me. I cannot even imagine how multiblogging would work. I really admire people who can manage well and stay focused on two different topics/blogs. Well said Leslie!

  • I definitely know your position on this, which is the reason I never put much time into my second blog. But it is still there, teasing me to start posting on it again, and I feel at the point where I may be able to do that. Not sure yet.

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