158 What I Learned From Attending Social Media Marketing World

April 9, 2014

Two weeks ago, I attended Social Media Marketing World.

I was BLOWN . . . AWAY! It was the best conference I've attended to date, for a number of reasons:

  • It was EXTREMELY well organized. They thought about things nobody else thinks about.
  • I got to meet some GREAT people
  • I actually learned a good amount from sitting in the sessions
  • San Diego ROCKS!

Those are just some of the reasons why I really enjoyed it.

Listen to This Episode


In today's episode, I want to share some of the things I learned there with you. Why? Because they are things that I'm going to be implementing in my business and blogging efforts and I think they can help you to.

Social Media Marketing World
What I Learned From Attending Social Media Marketing World

That's what I do – I learn stuff, and then share it with you. So, if you want to learn stuff, go ahead and listen.

Major Points

  • It is important to build a team who has caught on to your vision
  • Branding is SOOOO important
  • When surveyed, most marketers surveyed said that they are going to be focusing MORE on BLOGGING in 2014.
  • It is now more important than ever to own your own platform
  • Visual Storytelling is key to online success
  • Google+ is the social network marketers want to learn about the most
  • I like meeting “regular people” 😉

Oh, and here's a quick video recap of the event:


If you pay close attention, you will see me in my bright yellow shirt at 1:56 🙂

Awesome People At The Conference

Guess what? This was my first time meeting Gideon Shalwick in person. He was one of the guys who started Become A Blogger, so it was great to FINALLY meet him. He came all the way from Australia. He said it was to attend the conference, but I just know it was all so that he could meet me 😉 Here's a pic we took together:

Leslie Samuel and Gideon Shalwick
I and Gideon Shalwick

It also brought me great joy to connect with 3 out of the other 4 members of my mastermind group – Pat Flynn, Mike Stelzner, and Cliff Ravenscraft. The only one missing was Mark Mason.

Greenroom Mastermind
Pat Flynn, Mike Stelzner, Leslie Samuel, Cliff Ravenscraft, without Mark Mason

It was also great to reconnect with Cynthia Sanchez from OhSoPinteresting. Yes, she's still awesome.

Leslie Samuel and Cynthia Sanchez
I and Cynthia Sanchez

Also, I launched a new vlog. If you'd like to follow along with my Journey to Self-Employment, feel free to subscribe at www.LeslieSamuel.tv. Here's my first video in the Vlog series.



Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you :)

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

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  • Khuram Dhanani says:

    so amazing to have great people around. They’re experts with niche specific
    knowledge. We get to learn new things, start thinking out of the box, do
    networking and build business relations through such events. I think you did a
    great job mate, Cheers :- Khuram Dhanani

    • Lincoln Scofield says:


      Another awesome podcast. Visual story telling is so important and truly is one of the keys to online success. I also agree with Khuram Dhanani in that learning new things and setting up relationships also creates a ton of value.

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