Stop Focusing On “Internet Marketers” For Blogging Advice

January 27, 2014


I, like many other bloggers, am an Internet Marketer.

For this reason, this article might seem a bit strange – I know, and I'm OK with that.

There are many bloggers who come here to Become A Blogger because they want to start a blog about Making Money Online.

Why? Because they've been told that there's LOTS of money to be made teaching people how to make money.

Well, that's true to a certain extent. It's EXTREMELY competitive and difficult to make it in these kinds of niches, but if you do make it, it CAN BE very profitable.

It's easy to sell information products to people looking to Make Money Online. They've already bought into the idea of buying info products, so that barrier is easier to cross than in many other niches.

My Journey Outside Of “Internet Marketing”

InternetMarketing2Up until last year, almost all of what I learned about Internet Marketing came from people who taught internet marketing or from the school of hard knocks (actually going out there and doing).

Then something happened.

I was invited to speak at an event called the Savvy Blogging Conference. Before that, I had only been to New Media Expo.

Savvy was a very different kind of a conference. None of the attendees blogged about making money or internet marketing.

I met bloggers who blogged about couponing, homeschooling, wine, and other topics.

Here's the strange thing – these bloggers seemed to treat their blogs more like businesses than anything I had encountered before.

They seemed much more willing to invest into their businesses.

They seemed much more structured with the way they came up with content.

They seemed much less interested in who were the “super stars” in blogging and more interested in overall business strategy.

This fascinated me . . .

My Podcast Listening Evolution

I think there was a little bit of a change that happened inside of me at that point. I started to realize that this “internet marketing thing” was often a whole lot of hype and lacking substance.

I used to subscribe to a bunch of podcasts from people who teach about internet marketing, blogging, entrepreneurship, etc.

I started to notice something – They were all starting to sound the same.

They were all talking about the same topics, using the same kind of intro, and interviewing the same people.

The scary part for me was that I started to feel like I was starting do the same thing.

So, I started to prune the podcasts I listened to to one in each business-related category. This eventually lead to me stopping from listening to ANY business-related podcasts.

What Learning Is Like For Me Now

So, how do I learn now? Simple!

Do more than I study. My main strategy for learning is still by DOING! When I go out there and try stuff out, I learn – both from my success and my failures.

Learn from doers. Instead of learning from people who are teaching internet marketing strategy, I learn from people who are out there doing. If you've been paying attention, you'll notice that my interviews have started going in interesting directions, focusing on learning from those outside of teaching internet marketing like Toni Anderson, Rachel Martin, Lauren Greutman, and many more to come.

My mastermind group. In the midst of my doing, I sometimes get overzealous and start to OBVIOUSLY go in the wrong direction. That's where these guys come in. We get together virtually once weekly and dig into each others' businesses. By doing so, we all get to learn from each others' experiences. Not only that, but they know how to virtually “smack me upside the head” when I'm going wrong.

My Advice To You

I'm not here to tell you not to listen to any internet marketers and to unsubscribe from “internet marketing” podcasts. BUT, even if you do those things, don't let THAT be your only strategy for learning.

Take ACTION! Experience is the best teacher.

Step OUTSIDE the box. There's more to learn out there.

Take ACTION! It's so important that I had to say it again. Don't be one of those people who are lifelong learners but don't actually accomplish anything.

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  • Jim Wang says:

    I agree with this 100%, there’s a lot of fluff out there meant only to grab a few eye balls and sell hosting packages.

    Taking action is crucial, I know plenty who do a lot of reading and listening but don’t act, so you never 1) internalize the information 2) see how it intersects with the real world.

  • Connie Albers says:

    Excellent! Find out if the people you are allowing to speak into your life have done what they teach. Theory is wonderful, but lessons learned from hard knocks, failures and successes equals real life knowledge. Thank you for the post!

  • Tall Clothing Mall says:

    Totally love this post as so many of the internet marketers are just recycling the same thing over and over. Yawn! Thanks for sharing.

  • Jason Leake says:

    Amen Leslie! You learn by DOING. I’ve started a blog to teach others about how to monetize their blog, build traffic, and build a small business, but it’s a side job to my full time job of running business operations for my wife’s blog (about cutting out processed food). THAT is where I learn most, and those lessons learned are what I try to communicate.

  • Nancy says:

    I so agree, Leslie. If one doesn’t have enough going on by having taken action,
    listening to all these “experts” can be addicting and draining. Been there,
    done it and am recovering.

    • Haha, recovering – I love it. Yep, we’ve all been there, but there comes a time when we have to step up our game and step outside the box. Glad you are in recovery mode 🙂

  • Danielle says:

    HI Leslie, I agree with you. I notice the same thing with marketers. It took a while for me realize that I was focus on these different ways to make money online and not the most important thing which is getting traffic and getting stuck on something that is not working for me.

    • I would say that the most important thing is providing value to your audience. Without that, the traffic doesn’t matter. But I definitely hear where you are coming from Danielle.

  • Thanks Leslie for reminding me to be more selective with my social media educators. If I could make money by studying, I’d be very wealthy! However, your advice to “learn by DOING” is exactly the kick in the pants that I need. Information overload is sooo easy today. Thank you for being so honest in your podcasts and blogs. God Bless!

  • Mitch Wilson says:

    I am going to mute the bulk of my thoughts here, at least edit them but my thoughts on internet marketers continue to be the same, I will gladly put my numbers and stats up against any of them and see if they still consider themselves to be the authority though the crap they spew differs greatly from where I have found my success simply as a sports blogger. I know what they would have you believe as far as what you should do but Google Analytics and Tax returns don’t lie, and my challenge stands.

  • Shameka says:

    Wow…This is total confirmation for me! I agree everybody is basically saying the same thing and been saying the same thing for a few years now. I recently logged out of my social pages for the 2014 year and I’m taking some time to regroup my strategies and business.
    Im in a place that I don’t want the words of others to cloud my thoughts and strategy plans. I want to be original and bring something to the table of substance and value. Thank you for sharing and not being afraid to step out the box. God bless!

    • You are so very much welcome. It’s ok to take advice from people who know what they are talking about, but it can definitely go overboard. Glad you appreciated the article.

  • Akash Agarwal says:

    Nice article. It’s such a important advice to all the blogger. I always keep this in my mind. Thanks for sharing such informative information.

  • JobPencil says:

    Nice Article… Thanks For sharing…

  • Crystal Foth says:

    Great article Leslie! I agree with you. I just dug in and started learning. I’ve also paired down my listening to a few key online mentors – one of them is you! Thank you for always being so honest and genuine!

  • Lynn says:

    Leslie, I didn’t think anyone in this space would have the guts to say what many of us were already thinking. I had to take and apply that concept with my email subscriptions too. Less is more sometimes.

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