Google Analytics is an interesting beast, and a lot of bloggers don't even check it because they find it too complicated.
Fortunately for you, I've created a simple, FREE Google analytics dashboard for you to use that will make your analytics easy to consume and understand.
To install the Become A Blogger Dashboard to your Google Analytics account, do the following simple steps:
- Make sure you are signed into your Google Analytics account
- Click the button below to get the dashboard
- Choose which analytics profile you want to install it to
- Enjoy analytics like never before 😉
What's Shown In The Dashboard
Part 1: The Overview
In the first section, I included some of the numbers that give you a good overview of your traffic:
- How many people have visited your blog – This is the number of unique visitors that actually come to your blog and doesn't take into consideration how many times they have visited.
- How many visits to your blog? – If someone comes to your blog 5 times in a month, that counts as 5 visits.
- How many visits from the search engines? – When people go to Google, Bing, Yahoo or any other search engine, that counts as an organic visit. This section tells you those visits.
- How many visits from Social Networks? – If you're driving traffic to your blog from social media sites like Facebook, Twitter, Youtube etc, you want to know how effective you're being.
- How many total pageviews have you had? – Hopefully, when someone visits your site, they will visit multiple pages. This takes each page view into consideration.
That's pretty much it. It'll give you a number of details for you to get a quick “at a glance” picture of where your blog stands, including how much traffic you're getting and where exactly that traffic is coming from.
Part 2: The Top 5's
In this section, you will see the top 5's that are relevant to your blog. This includes:
- Top 5 Referrers – this tells you which sources of traffic results in the highest amount of visits and pageviews.
- Top 5 Social Referrers – Which social networks are driving the highest amount of traffic to your blog? These numbers will tell you
- Top 5 Search Terms In Google – When people go to Google and do a search that finds your blog, what are they searching for? These are the top 5 keyword phrases
- Top 5 Posts/Pages – What's popular on your blog? This will let you know
Part 3: The Graphs and Charts
Personally, I'm a numbers man. However, being able to look at a chart/graph really helps you to get a better grasp of what the numbers mean. That's why I have this section. It basically takes some of the info listed above and make it easier to consume. The charts answer the following questions:
- How many people are visiting your blog?
- Who's sending you traffic?
- Which social networks are sending you traffic?
In addition to showing you this info in a quick and easy way, you can also click on the headings of any of the sections to drill down even deeper into the nitty gritty details. It's a beautiful thing!
Will knowing all this info make you more money? Of course not. However, it will give you actionable date that you can use to make business decisions that can take your business to the next level. Here are some examples of how you can make this info ACTIONABLE:
- If you notice that there's one site that seems to be sending you a significant amount of traffic, you can contact the site owner to collaborate with them on mutually beneficial partnership.
- If you notice you're getting traffic for a keyword that you aren't even targeting, you can start creating content that's relevant to that topic and grab even more of those visitors to convert them into subscribers.
- If you notice that there are pages on your site that are extremely popular, you can work on optimizing those pages to get individuals to sign up to your email list.
- If you notice that there are social networks sending you traffic and you aren't even on those networks, you can think about expanding your social media efforts to include those networks and get even more traffic.
- The sky is the limit!
Lets Wrap This Up
I hope you find this Dashboard helpful. If there are thing you wish I'd include, let me know in the comments below. You just might see it in later versions of the dashboard.
Lastly, if you think this resource is awesome, go ahead and help me spread the word so that other bloggers and business owners can also get access to it.