FREE Ways to Make Your Images POP

August 30, 2013

Are you ready to add that special “POP” that will make your great content stand out?

When people come to your website, there are 3 things you want.

  1. You want them to be interested in what you have to say right away
  2. You want them to recognize your main points easily
  3. You want them to remember what you wrote (and where they read it).

Images help your content have that kind of special allure and sticking power. But it's important 8_Free Ways to make Your Images Popthat the images you are using are not only good quality, but that they are also unique.

When I first started blogging I was absolutely ignorant when it came to the use of images. I didn’t realize that much of what I was doing was the equivalent of stealing.

I’d go to Google images, use keywords to search for the type of picture I wanted, find it, download it, and use it.

But that is the WRONG way to go about it.

Not only is it illegal and unethical to use another person's image without permission, it can also get you into a heap of legal trouble.

And on top of that, there is evidence that using the same old, tired images everyone else is using can actually hurt your search rankings.

Why did I do it that way? I think I did it that way for two reasons:

  1. I was ignorant of the ethics involved.
  2. I was looking for “FREE” ways to build my blog. (I still do, but now I do it legally AND free… keep reading).

Modify your images with online tools

Instead of doing what I did when I first began, you can find free images to use, which I wrote about earlier, or you can create your own. But even if you use the free images you can find online, it's a good idea to make them uniquely yours.

There are many applications online that allow you to modify and image or add text to an image. Here are two of the best I’ve found (both are free).

picmonkey & photobucket

  • Picmonkey – Picmonkey works like this: upload your image, play around with the wide variety of tools available, then download the finished product to your computer.
  • Photobucket – Photobucket works this way: upload your images and even store them (they give a LOT of space in their free account). But that’s not all. Many people don’t realize that Photobucket also has a powerful editing suite to modify and enhance images. Similar to Picmonkey you can upload your image and modify it in a variety of ways. BUT WAIT, THERE'S MORE! Not only can you download your finished images, you can link to them directly using the links Photobucket provides.

Free programs for image creation

inkscapeSometimes I only put text or effects onto an image (which both of the previous programs do), but other times I want to draw a cartoon or create an image from scratch. When that’s the case, I need something more powerful.

The first tool I use is called Inkscape – it’s an Open Source (free) vector graphics editor, with capabilities similar to Adobe Illustrator or CorelDraw.

Inkscape allows me to import or create images, using a variety of drawing and graphic editing tools. I can import my images, modify them in thousands of ways, and when I’m done I can export them into a png format.

cartoonBut that's just the beginning. I can also draw my own original pictures using the wide array of tools available in Inkscape. If you're an artsy type of person, you'll love it!

I'm no artist, but to give you a very basic idea of what is possible with Inkscape, to the right is a cartoon image I created as part of an online video curriculum I sell for those studying to become a mortgage loan originator.

To learn how to use Inkscape I highly recommend you check out these free video tutorials covering the basics of Inkscape. The guys who do them are extremely good at using the program AND are skilled at explaining things.

Once you get the basics down, go on to the advanced tutorials. You’ll be amazed at the cool things you can do to create or enhance your images using Inkscape.

Image conversion

The png format Inkscape exports to makes for a larger file size, and that can slow down the loading time of your webpage. That’s where image converters come in…

There are many online image converters that do a great job. Here's a few:

But I don’t like having to hop all over the Internet to get my image work done, so I use another free program called


I use to convert the images I make in Inkscape into jpg format. It’s really pretty simple.

How to Use to Convert Images

#1: Open


#2: Go to File>Open and choose your image.


#3: Once the image is opened in, go to File>Save and change the file type to jpg.


#4: Click the save button, choose your desired file quality using the slider at the top left (higher numbers = bigger files), and click “OK” at the bottom.


These 4 steps take less than a minute but reap HUGE dividends in page load speed, which can be the difference between keeping a new visitor on your website or chasing them away because your page loads slowly.

Getting started NOW!

I have to be completely honest… both of these programs are going to require you to invest some time to learn how to use them. But it's an investment worth making. You'll come away from your learning with skills to make entirely unique images that set you apart from other bloggers and get your message out to the world more effectively.

Are you ready to take the plunge? Here are your next steps…

#1: Download Inkscape

#2: Download

#3: Learn the basics with the tutorials

#4: Start making your own images.

I've only been using these programs for about a year but now I can create a brand new image from scratch in less than 30 minutes… and it's totally worth it!

Tell me what YOU are going to do to get started using unique images!

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  • Orlando Pandolfi says:

    Thank you Carey, it was very helpfull! So helpfull that I evernoted it! 🙂

  • Gary Korisko says:

    Good stuff Carey! Another free image editor I use pretty often is Photo Pos Pro. It’s easy and fairly full-featured.

    If Leslie’s ok with me posting a link in the comments, I will! Otherwise – Google will lead you there 🙂

  • GetMeIntoMedSchool! says:

    Great post. I tend to use pixelmator. It isn’t free but has helped me (little editing experience) create most of the icons and jogs on my site.

  • Vera says:

    Hi Carey,
    Thank you for your informative post. I want to experiment with Inkscape so I can create unique images instead of spending so much time searching for the right one.
    Do have any advice for optimizing pictures? Google Analytics recommended I optimize my pictures to increase my site speed. All of my pictures are .JPG’s. What other steps can I take? Thank you.

  • Fantastic! Thanks for the tips. I’ve been using Creative Commons on Flickr but will try to use your ideas to make the pics unique for my next post. Thanks again!

  • Carey Green says:

    He’s impacted me as well. Good stuff!

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