How To Dominate Social Media – Quickie Tip #3

October 25, 2012

Transcript of This Video

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Hey, this is Leslie Samuel from and this is another quickie tip with Leslie.

There's a lot of advice out there on using social media sites and there are so many social media sites now. You have Twitter, you have Facebook, you have Google+. You have all these different things. And, you're probably wondering, if you're anything like me, “How in the world you manage to be in all these sites and really dominate it?”

I want to give you one quick tip. Just disregard what most people say to you. That quick tip is this.

Do not try to be in all of those social media sites.

My recommendation for you is to CHOOSE ONE and work to do very well and to dominate on that one social media site. There's Twitter, Facebook, Google+, those are the main ones out there now, Pinterest also. And, for me, I really like Facebook. I like what Facebook does. I like the community aspect that it allows you to build when you have a Facebook page and all that kind of stuff.

So, I've decided to focus all of my efforts for right now on Facebook and to really hone in on wat it takes to become good on Facebook as opposed to trying to figure out everything else because really and truly, I have a full-time job. I'm a University professor. I don't have a bunch of time to be doing all these different things.

So for me, instead of trying to do everything, instead of trying to be everywhere, I choose one. I focus my efforts on there and I build up my community on that one social media platform. And then, you know what? Later on, if I fail, I have a hang of this Facebook thing, and I want to expand a little bit, I can expand and do all those other stuff.

Now, it doesn't mean that I don't have profiles on these other networks. Definitely, you want to make sure you have your profiles. But, in terms of the way you spend your time — your effort, your energy, and all the stuff that you're doing when it comes to social media, especially if your time is as limited as mine is, I would recommend choose ONE, learn as much as you can about that one, do as well as you can on that one and then, go from there.

So, that's my quick tip. Not really hard. Not really difficult. That is quick. That is for this video and I'll see you in the next one.

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  • Well thank goodness! Happy to hear I shouldn’t be trying to dominate all social media platforms. I was hoping that was the case because I am primarily on Facebook. Pinterest and Twitter here and there, but they aren’t where I engage in my readers. I do agree… go big on one platform where the majority of your readers are. It’s not just finding the platform you are most COMFORTABLE on, but the platform where your readers will be. If they’re all on Google+ and hate FB, then by all means, go big on G+.Also, lovin’ the quick tips with your awesome cartoon guy 🙂

    • @happyfoodholly Yep, I strongly believe that it’s better to be in one place VERY well than diluted all over the place. Much more effective. 
      Glad you like the quickie tips and my caricature. I thought I’d throw that in there to mix things up a bit.

  • Such good advice! I find this true of everything in life…focus on one thing until it’s done (or mastered…depending on what it is!) and then move on. I have tried very hard to quit multitasking…even though I do it almost without realizing it. I now focus more and get the job done quicker and better. Great tip Leslie!

    • @Sheila Bergquist I hear you Sheila, that’s a challenge I face ALL THE TIME. It’s so easy to get into Multitasking, but it’s SOO unproductive. But I do notice when I channel ALL my energy into one task, I get MUCH more done.

  • Hans Hansen says:

    Hi Les, Yes you’re right. I’m focusing on Twitter right know. There’s a very big community of music arrangers or related to that out there. So, it fits pretty well. What is nice about twitter, is that a lot of people who become your follower or just like your tweet or post will Retweet it to their followers, which will in turn increase your exposure. All the best, Hans

    • @Hans Hansen Yep, Twitter is great for that, and if it works for you, you should definitely focus. Much better to do that than to water down your effect by trying to do it all. Awesome stuff Hans!

  • Weponz says:

    Hello Leslie,
    Great tip, i am actually focusing on 2(Facebook + Twitter) social networks, yet strategically combining the two via focusing on twitter and having my tweets being re-posted on Facebook meaning all i need to do with my Facebook page is make it look nice(Once) along with the occasional official status update.
    What do you think? Good move?
    Great work your doing here Leslie, i appreciate it greatly.

    • Hi Weponz,
      That all depends on what you’re trying to do. If you’re just trying to say that you’re on the network. Then that’s fine. For example, I’m on twitter, but don’t update as much. That way, when I DO decide to do twitter fully, I already have somewhat of a following there. I do engage there somewhat, but not as much as FB, which is my MAIN focus.
      I’ve found that the autoposting really doesn’t do much for engagement, but I guess it’s better than nothing.

    • Weponz says:

      @Leslie Samuel  I didn’t really think of the engagement sides of things as i’m barley into 3 weeks from when i started researching this stuff with a passion. But i can now understand what you mean by “doesn’t do much for engagement”.
      Another thing i noticed is i am getting followers on average of 2 per day, yet i struggle to get likes, any tips?
      Thank you for blogging this useful information i really appreciate it 🙂
      I found you on SPI around a week ago when i was struggling to choose a “niche”. Until i listened to the podcast you had with pat which opened my eyes to “use what you have” 😉
      Hope to see you around more often.
      Thanks again 🙂

    • Hello again. I’m so glad that you were able to decide on your niche. That’s the first step in the process, and you’ve taken action on it. Awesome stuff.
      My recommendation on getting likes – provide TONS of value. As you do that over and over, you will notice over time the number of likes will increase. That’s usually VERY slow in the beginning and takes time to build, but once you get going, you’d be surprised at what’s possible.
      Wishing you all the best!

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