My First Monthly Transparency Report – September 2012

October 3, 2012

I've been thinking of ways that I could add even more value to you as one of my blog reader. So in doing so, I started thinking – “Ok, who REALLY inspires me online, and what do they do?”.

Whenever I think about that question, one person who rises to the top is my good friend Pat Flynn – one of the most genuine bloggers I've gotten to know since starting what I do online.

One of the things I really love that he does is his Monthly Income Reports. In those reports, he shares in a very TRANSPARENT way, how much he makes online, but not just how much. He also shows you EXACTLY what he did in order to accomplish what he accomplished.

Those reports have been very inspirational to me, because they give me a good idea of what is possible and encourage me to keep going. I've learnt a lot from reading his reports.

So, I decided that I want to do something VERY similar, and I'm calling it my transparency reports, because I will be pretty transparent with what I do. I will be posting these at the beginning of each month, and I hope that they will inspire you to take action.

Project #1 – Interactive Biology: Making Biology Fun

If you're new to my blog, you may not know that on of my Main blogs is my Interactive Biology Blog. This is a blog that I built around my passion – Biology. Do I sound like a nerd? Yes? Why thank you 🙂

Well, that blog has really helped to establish me as an expert, and has even landed me a job as a full time Assistant Professor in the Doctor of Physical Therapy program at Andrews University, and it has been a tremendous blessing.

Yes, I'm teaching people in a doctoral program and it would not have happened without my blog (and some serious blessings from God of course).

I really started working on this blog in January of 2011, and when I started it, I was confident in the fact that I could build it into a massive online empire where I teach Biology to THE WORLD. It's part of my whole – “Changing The World One Blog At A Time” mission.

You see, I've been blogging about Internet Marketing actively since September of 2008 and had been learning so many principles about internet marketing that helped me to build a relatively successful blog teaching people to make money online.

I knew that if I were to take the same principles that I applied to build a successful blog in such a competitive niche to a niche like Biology, where there weren't as many savvy internet marketers, the barrier to entry would be MUCH lower and I'd be able to EASILY stand out from the crowd.

So that's exactly what I did and I will be sharing more details about my progress as we go along.

Project #2 – Cassandre Beccai: Afro Textured Hair Junkie

Cassandre Beccai

A few months back, I found out that a friend of mine was VERY passionate about helping women take care of their afro-textured hair. Now, this is a pretty narrow niche, and I saw lots of potential in what she was doing. Why?

  • I knew that women are CRAZY about their hair (not gonna say much about this because I don't want to get into too much trouble).
  • I saw that she was VERY PASSIONATE about what she was doing.
  • I saw that she had accomplished AMAZING results with her hair
  • I saw that she had been working HARD at building her online brand, but had been doing it in the wrong way so wasn't accomplishing much online.

So, I decided to take it on as a second project, because I knew that if she were to change a few things, build a blog in the way I teach in Become A Blogger Premium, she could build something massive online. We partnered up, and started working away at it, with the goal of getting 1,000 daily views in 3 months. Well, 3 months have just passed and I gotta give you an update on how things are going 🙂

The Action Report

Interactive Biology

The last month and a half has been quite interesting indeed. I've recorded and posted 25 VIDEOS after only publishing a handful since January. There were 2 reasons for this:

  1. I know that by making more videos, I would increase the amount of traffic I was receiving. One of the main reasons people come to my blog is for the videos. So, I wanted to give them more of what they want.
  2. I'm teaching Human Anatomy for the first time, and I wanted to produce a series of videos to help my students prepare for their exams.

It's killing two bird with one stone (side note: I love using what I'm already doing to build my business. It's a beautiful thing).

Not to mention – I knew that since the school year was just starting, a lot of students (and teachers) would be going to the internet looking for help and resources for their Anatomy Classes.

In addition to my 25 video, I also have guest writers who contribute to my site and they've contributed a total of 10 written posts. Needless to say, my blog was definitely NOT struggling when it comes to content 🙂

I know this sounds like a whole lot, BUT I was actually able to record ALL 25 VIDEOS over the span of 3 days. Yep, 3 days of work allowed me to record ALL 25 VIDEOS which was my content for a month and a half. It's the power of batch Processing.

This was my MAIN focus – Content. The concept is simple – if each post brought 10 visitors to your site Daily, having ten posts would bring 100 daily visitors, but having 100 posts would bring 1,000 daily visitors? Which sounds more attractive to you? I know which one I prefer 😉

Lesson – If you want MORE TRAFFIC to your blog, add more HIGH VALUE content! Content is King, so Build Your Kingdom! (Click Here To Tweet That).

So all in all, I must say that this was a month that was full of massive action when it comes to content generation, which is the main drive behind my entire business.

Cassandre Beccai

This last month and a half at Cassandre's blog has been also interesting. You see, Cassandre used to live in the same area that I live right now. However, she graduated this summer and just moved to the West Cost.

When I found out she was moving, I was a bit nervous, because she would no longer be coming to my place to shoot her videos, and her content generation would be totally up to her. Not only that, I knew that things can get REALLY hectic while moving, so I didn't know what to expect.

However, she still managed to make 7 posts, which includes 4 video posts, which to me is awesome considering the fact that she was in the middle of a move.

There was one thing we knew – that fastest way to build your blog traffic is to get traffic from others who already had lots of traffic. Because of that, it's essential to connect with other bloggers who are out there doing GREAT things. Well, that's exactly what she decided to do with her blog.

Well, she has managed to connect with other bloggers in her niche in a way that has driven a significant amount of traffic over the last few days, and will probably continue to drive a significant amount of traffic in the years to come.

There's one thing to remember here, and it's a significant lesson that can help you propel your blog to the next level.

Connecting with other bloggers is primarily about providing value to their audiences, NOT YOURS! (Click Here to Tweet That).

I don't know how many bloggers have contacted me asking me to link to them and send them traffic. That's not the way to do it.

Focus on providing value FIRST to others, and value will come back to you!

Cassandre was able to do that beautifully. Here are links to what she

She was also very active with sharing photos. As you can imagine, with a blog about hair, pictures are essential. What surprised me is how well those pictures did for her blog. By posting pics to Facebook, they were liked and shared, which also resulted in traffic back to her blog. Here's an example of one of the pics she posted.

Cassandre Beccai

The Traffic Report

Interactive Biology

I must say that this was a beautiful month for traffic. In fact, I had the highest number of unique visitors this month – 35,389, and it looks as if that number will continue to climb. It's a beautiful thing!

In fact, here's a screenshot of my Google Analytics report:

Now, although my unique visitors has gone up significantly, I've also noticed that my page views have gone down slightly to 2.69 pages/visit and 122,189 total page views. This means that more people are visiting the site, but they aren't browsing quite as many pages as before.

In my last update, I had only 29,306 unique visitors, but with an average of 3.15 pages/visit, the blog did 125,365 page views. Slightly better than this month. My goal is to bring it up to 5 pages/visit, which would increase my page views SIGNIFICANTLY.

Cassandre Beccai

Now, if you remember from my New Case Study Announcement post, our goal was to make 1,000 daily views in 3 months. The day after I post this will make it exactly 3 months since I made such a bold claim. How did we do? I'm glad you asked.

First off, let me show you a screenshot of this month's traffic:

As you can see, we did 4,516 Unique visitors with 22,938 Page views. I know what you're thinking – 22,938 Page views isn't exactly 1,000 per day Leslie. It isn't, BUT you might want to take a look at the following graph:

Yep, the last 5 days were the days that contributed the most to those 22,938 Pageviews, with a peak of 4,672 Page views on ONE SINGLE DAY.

So all in all, traffic is starting to go in the direction we want it to go.

The List Report

We all know how important building a list is to growing your online business. In fact, I would venture to say that it is one of THE MOST IMPORTANT aspects of your online business. It's how you nurture relationships with your subscribers and provide them with even more value. Doing that allows you to make more money online over the long term. It's so important that I created a complete course about list building called List Building Simplified.

So, how did our lists do?

Interactive Biology

I don't remember the last time I gave an update about my list size for my Biology Blog. So I'm just going to give you the numbers. At the time I'm writing this, I have a total of 10,406 people on my list. That's over 10 THOUSAND PEOPLE who have opted in and said that they would like me to be in touch with them – a powerful thing.

Now, having a list of over 10,000 people doesn't mean that ALL of them will open EVERY email you send out. My last email broadcast resulted in 3,059 opens and 1,156 clicks. To me, that's powerful – to be able to send out ONE email and have OVER 3,000 people take some kind of action is an awesome blessing.

Now, as important as list building is, I still haven't gone through and optimized my follow up sequence, but that will come. I'm in the process of doing that right now for Become A Blogger, but I will eventually get to doing that for my Biology Blog.

Cassandre Beccai

When Cassandre first started doing her online stuff, she decided to get a mailing list with Mailchimp. It was a good step at the time because it was FREE and she could at least get going. However, I knew that we would eventually have to switch her over to Aweber.

I'm REALLY not a fan of Mailchimp because they have some things in their Terms Of Service that I DON'T like. For example, they don't allow affiliate marketers to use their service. Well, we plan on promoting affiliate products and I don't EVER want to take the risk of loosing a list after building it up to a significant size. They also clearly say in their terms that they don't allow work from home, or make money online opportunities to use their service. Now, Cassandre is not into that, but it still makes me uncomfortable.

So to be safe, we decided to switch over to Aweber a few weeks ago.

Up to that point, Cassandre had built a list of 253 Subscribers. We switched it to Aweber 2 weeks ago and since then the Aweber list has grown to 272 Subscribers. We haven't migrated the list of 253 over to Aweber as yet, but that's something we plan on doing soon. The complication (which I HATE) is that when you switch, you have to get EVERYONE to reconfirm and then go through your follow up sequence again, which sucks. So we've delayed a bit to figure out exactly how we want to do this.

I will update you about that in the next update post in a month.

Now, what was interesting is that when we started the blog, we were using an opt in form generator called Optin Skin. It's a clever little plugin that allow you to add opt in forms all throughout your site.

A few days after we noticed we were getting a ton of traffic to the blog from one of the guest posts, we decided to add Popup Domination, which allows you to put up attractive popups to your site to collect email addresses. Well, the number of signups increased significantly, from 10-15/day to about 60 on the day we made the switch. Needless to say, we were VERY pleased. Check out my Short writeup of what Popup Domination did for my Biology Blog.

The Income Report

When it comes to monetizing my blogs, my strategy is a more long term one. I like to work on content generation and relationships FIRST, get traffic to my blog, and THEN start monetizing. There are many who argue that you should start monetizing immediately because it allows you to see if your niche is viable. However, I was confident enough that they were viable to put that off till later.

Interactive Biology

There are currently two ways I make money with my Biology Blog – Adsense and selling a Study Guide that I created (pdf eBook). Here's how they did in September.

  • Adsense: $1,723.23
  • Study Guide: $279.60
  • Total: $2,002.83

What I REALLY like about the numbers is that if you look at my adsense account at how much was made in the first 15 days of September as opposed to the last 15 days, you will see that in the last 15 days, I made $1,097.24 and in the first I made $625.97. Even better, the last week was more than double that of the first.

What this tells me is that if it continues in the direction it's going, October will be MUCH BETTER than September.

Also, I just realized yesterday that the system I used for showing the banner that advertises my Study Guide was down for the last 11 days. Which means that I missed out on 11 days of promoting my product, which definitely had an impact on my earnings. I was able to get it back up and running today, and I'm looking forward to seeing how it does in October.

Cassandre Beccai

Since this is a brand new blog, we haven't started monetizing as yet. I anticipate that we will start monetizing after approximately six months. Stay tuned 🙂

October Goals

Interactive Biology

My goal for October is to work on my plan for the next year when it comes to Interactive Biology. I got a video review done for my Biology Blog by Dan Morris from Letters From Dan, and learned how much I could do to improve my site, drive a TON more traffic, HELP MORE PEOPLE and make significantly more money.

This involves really fleshing out what my site is about, what I want to rank for (in tremendous detail), and how to go about doing it. My next little goal is to reach 100,000 people per month and I now believe I know exactly how to do that, and I'll be sharing those steps with you as I do exactly that. Btw, my ultimate goal is to reach 1 MILLION people per month, so stay tuned 😉

I will also be testing out adsense in more detail, by trying different add position and sizes to see how that increases earnings, so if you're interested in that topic, stay tuned.

Lastly, as far as income is concerned, I would like October to be a $3,000 month.

Cassandre Beccai

I will be working more closely with Cassandre in October to build on what she has accomplished in September. The goal is to double the number of visitors we had in September by focusing even more on providing value to others in her niche. Stay tuned for how this goes.


Ok, so this was my FIRST Transparency Report and I would LOVE to have your feedback. As you can see, I shared A LOT of detail. Do you want me to continue doing this? If so, did I include too many details? Do you want more details on certain aspects of what I'm doing? Was it too long? Not long enough?

Whatever your thoughts are, let me know in the comments below.

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  • DeonT says:

    Hi Leslie. Great transparency report. I would love to follow your progress in the future. 
    As you said, seeing what others achieve is definitely an inspiration. I am in the process of launching a new website and blog, and I’m learning a lot from what you do and teach. I think teaching others valuable things is one of the noblest things to do. (Says me, the recovering attorney!)
    Keep it up!

  • Hello Leslie, like Chris I think this is great content which provides value. I hope you will keep on with your monthly transparency reports!

    •  @La bokcheviste That’s definitely the plan. It’s also a good way of holding myself accountable. Knowing that I have to provide these reports will help to keep me motivated to continually improve what I’m doing 🙂

  • OK wow. I just skimmed this and will be coming back to read in more detail… but i am ALREADY impressed 😀 i love this! Great new feature to add to the blog. DEFINITELY VALUABLE INFORMATION. We can learn by your experiences in real time 🙂 Thanks Leslie!!

    •  @Rochelle Hanson Glad to hear that you approve Rochelle 🙂
      Yep, I’ll be sharing a whole lot about my progress from now on, because I think it can add lots of value.

  • simplysweetsandra says:

    i loved this report.  i winced at one of your metaphors. a woman i knew once raked me over coals on “killing” two birds with a stone. she is a bird lover. just thought you might find this interesting. keep the reports coming.

    •  @simplysweetsandra Haha, yeah you are right. I guess that is a relatively violent metaphor. If she ever reads this, just let her know that I’m a bird lover too. The most fun class I took in University was Ornithology (the study of birds) 🙂
      Glad you loved the report though 😀

  • Kerwin says:

    Hiya Leslie.
    Really good stuff here. I’m especially excited for you as we have the same number of uniques and your Adsense revenue is more than 10x mine.  I’ve got to figure out why.
    I’m an aviation geek and loved Biology in school, so not an issue there. Geeks rule!
    Love the format and the dialogue, I feel like you are talking to me on this page about your report.
    I have a new site in the travel blogger niche, I think I’ll do something similar. Its new and not making any money or anything, but I’m building traffic.  It would be good to be transparent there as well.

    • Hey  @Kerwin , I will be posting info about optimizing adsense soon. It’s very surprising, but just changing the positioning of your ads can increase your earnings immediately. Of course, that’s not the ONLY factor, but it is indeed a major factor.
      Stay tuned for more 🙂

  • I think this is awesome. I was impressed when I first saw Pat Flynn’s report, and I think it’s great that you are following suite. Not only does it allow us to see that your methods work, but it gives me additional ideas for monetizing and running my blog that maybe I hadn’t thought of before.
    Can’t wait to hear how October goes for you!

    •  @happyfoodholly Thanks Holly. I was definitely impressed when I first saw Pat’s report too. To me, the most impressive part was that even though he was sharing all his earnings info, it never seemed over-hyped. It was shared in a practical way for us to learn from what he’s doing.
      That’s exactly what I hope to accomplish. Stay tuned for October. Only 1 month to go 😉

  • davidzpix says:

    Over the last 3 years I have been educating myself and buying tools and tricks to be able to build a great blog that would also hopefully provide a livable income at some point. Lately I have been listening to some of your podcasts- you are fun to listen to as well as providing valuable education—— and now this “transparency”– so helpful to give us some sense of the possibilities income-wise and what it takes to get these numbers –this is INVALUABLE ! There are so many hyped up income claims and screenshots that it just becomes noise and we spend a lot of time/hope trying to find some grain of truth to give us confidence to stay the course. Thank you for being honest and sharing and I hope to be able to return the goodness soon! david

    •  @davidzpix Wow David,
      Thank you so much for that comment. I’ve been exposed to A LOT of internet marketers over the years who make all kinds of claims, and I NEVER want to be associated with them.
      I find that by being transparent, you guys get a better understanding of what is possible, AND what it takes in order to be successful with you blog.
      So your comment makes me feel like it’s all worth it. Thanks again!

  • Leslie:I’m really impressed.
    You are an extraordinary person. I have worked about 20 years on the Internet and I must admit that every once in a while I run into people like you. What you share is worth more than gold. You opened your spirit and your whole business, so widely, as it can only make a person whose wealth is where no moth comes. You’ve given me a great lesson and you’re showing me the Way. The issue is now to see how to go forward with the same skill and transparency that you do it ….
    I know I’ll have to read over and over your report to understand how I can apply your principles to my site, that in five months of hard work I can not get even a dollar. Many things I am doing wrong, sure, but now I have a very clear reference to numbers and real activities I should try to implement …Thanks Leslie … I will follow you on your path to success and I hope to get up to you, so that my family and I can live with this.
    And along the way I’ll try to help others, as you are doing with us. Thanks Amigo. I send a big hug from Arequipa, Peru, in South America.
    I speak Spanish and although I understand English well enough, not write so well, so, what I’m sending is a translation with the help of Google.

    • @Miguel Damiani Wow, thank you Miguel. I really do appreciate your comment. Google translate did a pretty good job 🙂
      Wishing you all the best as you implement steps to accomplish your goals online.

  • Mag says:

    Hi Leslie,
    It’s great to see how well interactive-biology is doing, specially with the new videos!! 🙂
    You always inspire me.

    I’ve got to get back to work now!

    PS: you are referring tutors on IB, could you also generate a small referral fee from that?

    • Wow Mag, thanks for the reminder. I can’t believe I forgot to include that in my earnings. I do get paid for that, but I’m going to be removing it soon. It only made $88 in the last two months. So it’s taking up valuable real estate on my site. That would’ve been a good lesson to include in my report. I will include that in the next one.

  • lauramholbrook says:

    I enjoyed reading the transparency report, particularly the info about Cassandre Beccai.  Keep posting and I’ll keep learning. Thank you!

  • hubze says:

    You know this is a great article, but what I am amazed by is the fact that I thought Adsense was dead and no longer worked…lol

    •  @hubze Dude, I feel you. I always told people not to worry with adsense because you can’t make money with it. Then in January I just decided to put the code on my blog and was BLOWN AWAY. Yep, adsense is still alive, and I just got some consulting on ways to make it perform even better. Stay tuned 🙂

  • It’s very generous of you to share such valuable information, Leslie.
    I enjoyed it all… thank you.

  • This is a wonderful post and you have shared so much. I am looking forward to following your future updates and continue to learn myself.
    Thank You.

  • AmosJohnson says:

    Thanks for posting. I was thinking about creating a computer graphics blog, but I didn’t know what to expect. Your biology blog report info is a great heads up for me. Thanks.

    •  @AmosJohnson Yep, creating a report to sell is a great way of monetizing. I need to work on marketing mine a little better. Can’t wait to see how it progresses.

  • Thanks, Leslie.
    What I got most out of your transparency was the confidence to work on the quality and uniqueness before rushing to monetize. It is an article of faith that I will take on, in the trust that the long term income result will be better and more secure because I have taken the time to give something of value. I am just starting a blog on finding life purpose.
    Thank you for the genuineness, (and lovely humour) that goes with your transparency,

    •  @Graham Forbes You are welcome Graham. Yes, I did have faith that it would work out in the long term, when it comes to monetization. Why? Because this stuff works if you do it the right way.
      The topic of your blog sounds very interesting. I like the URL. Very unique. Wishing you all the best with it!

    •  @Graham Forbes 
      Hi Graham
      I totally agree. I think if the money is secondary to what you feel for the topic then the job ahead will be so much easier.
      I think we see this in Leslie’s passion for what he is doing… and for all of us, it should actually be fun.

    •  @Warren Cottis  @Graham Forbes You are so right Warren. A passion for your topic is what makes it so much fun.

  • Hans Hansen says:

    Great idea Les, it will help me a lot. Yes, of course we want you to continue with this. The amount of details were just right. The length of the post was fine too because the material you wrote about was 100% useful and interesting. Actually it even increases the hunger in people wanting to read and know more. The only thing you could write (or explain) a bit more about is how you’re using adsense, since I’m planning to use this in the future too. It might also be useful to write a post about how to use adsense and for what things to be careful.
    However I think, for the first time putting this post up, you’ve done an excellent job. Thumbs up!

    •  @Hans Hansen Thanks for the feedback Hans. Yep, I do plan on diving into Adsense even more, but that’s going to be for a later post, because that will have to include many more details.
      I actually had an adsense expert do a full review of my site and he gave some SOLID recommendations that I will be sharing pretty soon, so stay tuned 🙂

  • JimLeaf says:

    This is very helpful. It kind of gives me an idea of what to expect.
    Hey! You looking at this, Yaro?

  • Hi Lesslie,
        Great report. I read Pat’s post recently when he mentioned how very little bloggers, if any, come clean about their earnings a how he thinks everyone should do that. So well done for joining him. Hope to see more bloggers follow suit. I’m only starting but will do the same. For one main reason.
       Taking your time to put together such report will help me as a blogger feel more accountable, as none of us have a boss! This way, you can keep track of what brought you to where you are now as well as set goals for next period; and keep track of how well you did in achieving them. In this respect, you have done very well structuring your report – something we can all learn from.
      It’ll help you stay focused, cut down procrastination, identify areas that require more attention and by publishing it you will build up your credibility. And I could go on in naming the positives.
    Why does so little bloggers do  this I wonder?

    • @Michal Polonyi I think that the reason most bloggers don’t do it is because we aren’t used to sharing the details about our income with others. That’s seen more as a private thing, which is definitely understandable. I don’t think it’s something every blogger should do, but it makes sense based on what I’m doing. I’m teaching people to build businesses around their blogs, so I want to demonstrate what is possible. So it makes sense for me.

    • @Leslie Samuel You’re totally right. Sorry, I probably didn’t make myself very clear. As I was referring to you and Pat, I was refering to everybody who is teaching other people how to make money online. And the lack of transparency in that niche – as I view it as an important credibility factor.
      That being said, what makes Pat unique is that he actually reports earnings generated by his core business. His main source of income.
      Anyway, credit to you for following 😉

    • @Michal Polonyi  @Leslie Noo Michal, I fully understood you and didn’t take any offense. I was just explaining why I think that so many others don’t do it. I can definitely understand their rationale. I didn’t do it for a while until I changed my perspective. Doesn’t mean that mine is the right perspective, but it’s just a different one.
      I do believe that if more people do it, it will give a more realistic understanding of what it takes to be successful online. Thanks for your comment!

  • Hello Leslie, I just listened to Pat’s podcast interview with you. I enjoyed the podcast. Especially good to hear about you mentioning God as your first priority. Good to read your income report. I am also starting to focus on my blog from this year onwards. I am yet to reach my 1000 views a day mark. What would you suggest as the best technique to drive the most traffic to my blog ?
    Dr.Spencer Jones

    • @Spencer Jones Hi Spencer. Glad you enjoyed the podcast. In terms of the best technique to drive the most traffic to your blog, I would say that it comes down to networking with others in your niche. Getting traffic from people who already have traffic is a relatively quick way of getting traffic. However, you always need to think of how you can provide value to them and their audiences. Them first, you second.
      Hope that helps!

  • jerrywhyte says:

    great work dude, i got to your blog from Pat Flynn’s email recommendation

  • Great work Leslie,  it is a long detailed report which is nice. I suppose what I would be looking for as a business analyst is something like a KPI scorecard report all on the one table.  Cheers,Deb from Bonogin Valley Horse Retreat

    • @Debbie Burgermeister Hi Deb. I’ve never done a KPI scorecard, but that’s an interesting concept for what I’m doing. Actually, I think I like that. Do you have an example of a good one that you can point to online for me to check out?

  • run19 says:

    like Debra answered I’m in shock that some one able to make $5195 in one month on the internet. did you read this site

  • larry says:

    Hi Leslie,
    nice work there! This is the first time I see people earning money onlne on biology haha. I have a few qs, why do you think people would like your video when biology videos are all over youtubes and other professional sites. That’s pretty interesting to me and most imptly, your strategy seems to work! did you have to create them yourselves?

    • Great Question Larry. I think people like the videos because they are short, to the point, and because they take complex topics and make them VERY simple. That’s where the value is added with my videos, and I highly encourage people to think about that when making any kind of educational videos.
      And yes, I did create them myself. You should listen to this podcast episode where I talk about how I do them –
      Hope that helps!

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