Affiliate Marketing Part III: Which Program is Right for You?

March 5, 2009

Joining a program offers many benefits, with lots of opportunities for growth at a pace that’s comfortable for you. First, you don’t have to shell out a lot of money to join, all you need is a computer, internet access and you’re good to go! You don’t even have to purchase the product you’re promoting.

Depending on your time and effort, this kind of online business can offer a big pay off. As an affiliate, your role is limited to marketing and nothing more. No worries over order processing, inventory or shipping are involved.

Types of Affiliate Programs

If you have made up your mind to try affiliate marketing but are still unsure about what steps to take, there are many free resources available on the web. Here’s a guide on the different types of programs popular today:

Pay per sale

This offers the biggest commission, sometimes maybe even up to 70% of a sale. Of course this requires more hard work and you will need aggressive marketing tactics to convert visitors to outright customers.

Pay per lead

You will be paid a commission for any visitor that does something besides click on a link or banner ad. The customer should have taken advantage of a free offer, or joined a membership list.

Pay per click

This is the most common and popular, although it’s the least rewarding. Visitors will just have to click on your affiliate link for you to get a commission. Nevertheless, you will still need to apply effective marketing strategies to have them interested in your advertisement link.

Scrutinizing Program Benefits

With all the attractive benefits affiliate marketing has to offer, you may be tempted to believe some that are too good to be true. Avoid scams by verifying important information with the following questions:

1. Does the retailer have a good reputation?
Keep in mind that any product advertised on your site is a reflection of your taste. Pick something that you like and may actually use.

2. Does this program have a reasonable cost per benefit ratio?
Not all affiliate terms are the same, so make sure your joining fee gets you the best value for your money.

3. Is the affiliate system user friendly?
A good retailer makes it easy for any affiliate to use their system without special technical skills or knowledge needed.

4. Does the retailer offer generous support?
You can also spot a good program if the retailer offers prompt and friendly response about product inquiries and other issues.

5. How does the retailer track referrals?
Here’s the important part: each program uses “cookies” to track referrals from your site. Cookies are software programs that monitor activity but usually expire after a specified amount of time. Check if your retailer offers cookies with a generous time period, with a minimum of at least 60 days or more.

Each marketing program has its own strengths and weaknesses; you should do your homework on the niche that’s right for you.

Finding the Right Mentor

You probably already know that my program of choice for learning about Affiliate Marketing is Wealthy Affiliate. I truly believe that it is one of the most dependable programs out there and can teach you the best training tools in the market today. Whether you’re just starting out or looking to improve on what you know, you can take advantage of their complete set of educational materials, including personal coaching time to succeed with your online business today.

So if you are serious about learning more about Affiliate Marketing, you ought to at least take a look at what they offer over at Wealthy Affiliate.

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20 Comments

  • Blaine Moore says:

    Another thing to look for is whether your affiliate link ties specifically to one product or whether you become the lifetime referrer for that customer, giving you commissions from anything that that customer purchases from the parent company.

    If you can find a program that provides recurring revenue that requires a subscription payment, and the affiliate structure gives you a cut of the payment for as long as that user remains subscribed, then you can continue to make money from that one sale for months in the future.

    Blaine Moores last blog post..Have You Ever Run With a Kenyan For Your Birthday?

  • Stefanomen says:

    These are great advices.

    I would also add about the payment modes used by the company and the delai before getting paid.

    Another thing about the cookies is that even if the company offers a long period of time before the cookie expires, it is still possible that your referral clean is cookie folder before purchasing your affiliate product… then I’m not sure if you will get paid?!?

    Stefanomens last blog post..Dix critères importants à considérer pour choisir votre photographe de mariage

  • Aaron says:

    When it comes to marketing a product I have a general rule. I have to first try the product or be a customer of the company that I am promoting.

    Hey Leslie, Do you think in a future post you could list some of the major affiliate networks. I think this would give alot of people some more resources to get started in the affiliate world.

    Aarons last blog post..“The Importance of a Dream”

    • Randy says:

      Definitely some great information here Leslie. You and your readers that have commented so far are making it much less daunting to think about entering affiliate marketing. Thanks all!

  • Aaron says:

    When it comes to marketing a product I have a general rule. I have to first try the product or be a customer of the company that I am promoting.

    Hey Leslie, Do you think in a future post you could list some of the major affiliate networks. I think this would give alot of people some more resources to get started in the affiliate world.

    Aarons last blog post..“The Importance of a Dream”

  • Kelly says:

    I’m just getting my feet wet in all of this. Fascinating. Your assistance plus the fantastic comments are making my learning curve shorter. Thanks!

    Kellys last blog post..Calling All Parents of Reluctant Readers!

    • Shannon says:

      Thanks for the information Leslie. When I get more free time I will check out wealthyaffiliate and see what it is all about. I am focusing my energy at this point on getting traffic for myself in regards to freebie trading. Then I will concentrate on other things.

    • I agree with you Shannon. It’s best to focus on one thing at a time, perfect it and then move on to add others. It’s SOOOOooooo easy to get overwhelmed with all the info out there. All the best with Freebies. I know I love it 🙂

    • Gem Alfred says:

      I think that in order to be successful you must be consistent. You must continuously update your system so that people will be attracted to your site.

  • Gem Alfred says:

    I think that in order to be successful you must be consistent. You must continuously update your system so that people will be attracted to your site.

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